Three Home Page Features You Ought To Consider
One of the most important features of a successful business is its quality of customer service
. In addition to the quality of your product or service, you need good customer service to ensure your success. Customers are much more likely to order from you if they think they can contact you on the spot in the event they may have a question about something, want to ask about the status of their order, or simply want to know more about your product or service.
If you've got a home page for your business, you may think it's enough to simply have contact information on it so that customers can contact you if they need you, but you'll ramp up customer service -- and therefore the quality and success of your business -- by including three simple features on your homepage. These features put the power of interactivity in your customers' hands; in turn, this will help them feel empowered, so that they feel much more comfortable working with you and ordering your product or service.
To truly be interactive with your customers, there are three homepage features no business homepage should be without. These interactive features allow you to have instant contact from and with customers, so that they get their needs met quickly. These include:
A single text box with a call me notation
Including a single text box with a call me notation next to it gives customers the opportunity to enter their phone numbers, so that you can contact them directly and talk with them about concerns, or take their orders.
An instant quote form with less than four fields in small but prominent font
an instant quote form that's simple (less than four fields) in small but prominent font lets prospective customers ask for a quote without making any sort of commitment. This feature is especially valuable, because many customers are simply thinking about using your service or buying your product, but they don't want to make any commitment. A quote form of this type lets them keep some sense of anonymity even as gather valuable information from them. It also gives them the opportunity to decide to proceed further or not once you give them a quote, as they wish. (In reality, customers who ask for quotes in this manner are often ready to buy, but providing them with a so-called anonymous quote form lets them feel safe and secure, so that they retain a sense of control.)
Instant chat capability, using Livezilla
A lot of people would rather not pick up the phone to talk with customer service; by having instant chat capability, people can get questions answered instantly, without having to suffer through the discomfort of actually talking to customer service. Chatting via computer provides a buffer for many people who aren't comfortable with live conversation. In addition, the ability to do a live chat also offers both customers and your business the ability to actually keep a copy of your conversation, so that there is no confusion about what's been said.
A note about including these instant contact features on your homepage
By the way, don't bury these elements on interior pages of your website. By having them included right on your homepage, you encourage people to contact you instantly as soon as they have a question or concern, or are ready to order. When you make these features prominent on your homepage, you're also telling customers that customer service is a priority for you. By doing that, you increase your business's potential for success effortlessly and all by just by placing easy methods of instant communication on your homepage.
by: Art Fyvolent
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