Three Major Benefits To Owning A Successful Membership Site
First of all let's talk about why you would want to own a membership site- Income
. Income from membership sites can be generated in many different ways. You can generate income from membership fees; sale of products; selling ad space; selling affiliate products; selling Click Bank; Amazon or E-Bay type products. It's up to you to decide what your membership members want and for you to help them and satisfy their needs.
It helps if you are passionate about what the membership site is about. So pick out a niche that you truly care about, because your commitment and will defiantly come thru to your members. Your site should also be about something that you are knowledgeable about! That will really help when it comes to providing content to your site.
Content to your membership site should be provided on an ongoing and consistent basis to keep your members interested in retaining their membership. Don't over promise. If you say you are going to provide content forever, then that is what you need to do. A lot of sites only promise to deliver content for a limited amount of time. Say, six or twelve months and then price out their membership accordingly.
When you own our own membership site, you also get to keep 100% of the profit. Of course, less you're normal operating expenses of running the site. These expenses can include a monthly hosting charge for hosting your site. If you out source or hire people to work for you, providing services for your site. This could include web or blog design; graphics; content; shopping cart etcetera. Most expenses will be in setting your site up, after that your monthly expenses should be in line with the profits that you are able to achieve.
So to recap the three major benefits to owning a successful membership site are:
1)You can earn residual monthly or yearly income from your site by charging your members to have access to your site- this should be your main focus. You can also make additional income by building a list and offering them other products from other companies that would tie into what they want, but your site does not or cannot provide them. You can advertise with-in your site with banners or other types of ads or you can let other companies advertise with- in your site.
2)You can set up your site to provide good "evergreen", content that comes to your members on auto pilot. An example of this would be: You could set your site up to give your member twelve months of content. Each month the member would receive content on a certain aspect of what your site is about and then the next month the member would receive new content on another aspect of what you site is about. This would go on for the next ten months or whatever you promised them. When a new member joins, they would start with the first months of content, and each month receive their content, just like the person who joined three months earlier. The advantage is that you only have to produce the content once, and then you set it to be delivered automatically for each member.
Evergreen content just means that you do not add any date or references to your content that could be viewed by your members as dated or old material. That way you can keep you site up and running for years, with only minor updates.
3)The payoff for all your hard work is that you own the site- so you get to keep all of the profits. If the site is really successful you will also be seen as an authority in that subject and that will open up other opportunities to make more money.
I think you can see why many people set up more than one membership site and then enjoy the fruits of their labor with the residual income that a successful member ship can create.
by: Ben Yost
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