Three Powerful Ways To Use Article Directories.
Article directories have long been used by Internet marketers and business owners in order to boost traffic and search engine rankings
. Many marketers, however, do not understand the various uses of article directories. They may only focus on a single dimension like link building, and many do it the wrong way by focusing on building too many links too quickly. Understanding the various ways in which to use these directories can help you develop a balanced approach that will help make your online business more successful.
1. Using directories for direct traffic.
The most popular article directories can actually send a significant amount of traffic to your website. EzineArticles.com is by far the most popular website that falls into this category, but after that the traffic would drop off significantly in other directories. So if you're looking for some direct traffic you definitely want to spend significant effort on EzineArticles.com. You should understand that this is not a magic bullet by any means. If your articles happen to rank for an excellent keyword phrase that has lots of searches but low competition, then you can actually receive significant traffic levels from a small number of articles. At the same time, however, you should recognize that the competition has increased significantly over the last couple of years. In some of the most popular categories, the top article writers actually submit hundreds of articles over time in order to get noticed. Also, it isn't quite as easy as it was before to rank your article in Google, so once again you would probably need a higher number of articles to see significant direct traffic.
2. Link building with directories.
Submitting your content to article directories is an excellent way to increase your link profile and help improve your search engine rankings over time, as long as you don't rely exclusively on these types of links. Nowadays, you need to have a variety of links from a number of different websites. You want to focus on getting links from high quality sources, especially other websites in your own niche, but article directories can still give you significant benefit as long as you use this technique as part of an overall link building strategy.
3. Credibility and syndication.
This is the most powerful, but probably the most overlooked, aspect of article marketing. Submitting lots of high quality articles to the top directories can really help build your credibility and exposure in your particular niche. It can take some time, but after a while you can really gain some traction as an expert in your niche. Your articles can also be syndicated on many different websites and ezine publisher lists over time. In order to achieve this effect, however, you will likely have to submit a lot of articles over time. In fact, some of the top authors at Ezine Articles have hundreds of articles for their chosen market. If you want to build a reputation as an expert and increase the likelihood of getting your content syndicated throughout the web, you'll also want to focus on longer, higher quality content that people can actually use and enjoy.
by: caw342098
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