Three Reasons To Leave Your Adwords Campaigns To Professionals
Business are often hesitant to outsource their AdWords account to an agency for the first time
. This is especially true for small businesses who have had initial success with their AdWords campaigns, but are hitting the limits of their knowledge and their free time.
However, there are three great reasons to outsource your AdWords campaign management to a qualified Google Partner Agency.
1. It takes skill to scale up
Getting the most of your AdWords campaign is, in a word, fiddly. There are nearly countless factors to keep in mind. Is your account connected to your merchant feed? How about your Google Places listing? Are you using the new sitelinks beta features? Do you have a granular matrix of campaigns and ad groups ranked by priority?
Do you have a plan for split testing adverts?
Qualified AdWords agencies have tools and processes in place to ensure that they take all of these best practices into account. They can create, renovate and run a campaign to professional specification using tested methods - rather than by trial and error.
2. There's a lot of grunt work
Running search query reports, concatenating keywords in excel and other tools, working out the best bid-to-position value - often not terribly exciting stuff! Unless, that is, you're a nerdy account manager who lives and breathes numbers.
Maintaining and improving an AdWords campaign isn't rocket science, but it does involve a lot of time. Campaigns need to be checked, measured and worked on daily, at least.
Most small business owners like to focus on their business! Given the choice, most would rather not spend an hour every day scanning through huge spreadsheeds looking for bidding anomalies.
If you outsource your accounting because it saves time, it's a good idea to think about outsourcing your AdWords management as well.
It doesn't need to be costly
There is a perception among some businesses that search marketing is a costly proposition. With many AdWords firms declining to deal with accounts that spend below 5000 per month, finding an agency at an affordable price can be tough!
However, outsourcing your AdWords accounts doesn't have to cost the world. There are many Google certified agencies with a particular focus on small business, especially in the British market. Even if you spend just a few hundred pounds per month on your online marketing, there are firms that can help.
Options that exist include low-cost AdWords support, low monthly flat fees, and even credit accounts where there is no additional cost to the advertiser.
It's worth calling around!
If you've never thought about outsourcing your AdWords campaigns before, now is a great time to start. There are a myriad of different firms available in this mature market, and Google has a new certification programme to make it easy to find qualified agencies.
It's low cost, and can help turn around a failing campaign - or just free up your time to concentrate on what you love: your business.
by: Nicole Wanstowe
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