Three Reasons Why Sms Marketing Is Gaining Popularity
Irrespective of the type of business you manage
, one of its essential elements is marketing, which helps increase sales and profits. That is what all businesses aspire for; healthy bottom line. But this is easier said than done. There was a time when marketing was an art and a craft. However, today several innovative platforms have made the task simpler; it demands just a little time and creativity to boost business and brand. This platform is called bulk SMS or mass messaging system.
Bulk SMS is synonymous with web marketing.
SMS Marketing is the fastest growing advertising channel. It is engaging and effective. If creatively conceived its conversion rate can reach as high as 98%. This translates into high return on investment. Some of the benefits of bulk SMS marketing are as follows.
1. Expand customer base and loyalty - SMS is affordable and reliable. As a marketer you can initiate strategy to build a large customer base initially. Once the database of potential or opt-in subscribers is created the next step is to promote products via discount coupons, sweepstakes and promotions. This invariably increases sales and customer loyalty.
2. Increase your revenues - It is a proven fact that people tend to buy products after reading an SMS campaign or watching a video.
3. Engage with new customers - SMS offers an array of subsets which allows marketers to interact with their customers. Long code, short code, voice SMS are interactive SMS tools that allow audience to participate in television reality shows, radio chat programs etc.
Although SMS campaigns can be sent many times, it is advisable not to forward more than two messages per month. Marketers typically need to respect the privacy of the subscribers. This in turn results in high open rates. Yet another provision, like an option to unsubscribe tells consumers that they have the choice to opt out anytime. Subscribers do not mind receiving SMSs from companies/marketers who care.
So what exactly is bulk SMS and
How to Send Bulk SMS?
Bulk SMS is a process of sending a creative SMS campaign to mobile subscribers, generally a marketing message. This process is accomplished with the help of bulk SMS software which is available in several flavours such as; website integrated, desktop application and plug-in embedded email client or excel program.
Mentioned below are some of the winning features of this software.
A. Customized messages, templates and premium gateways ensure unique messages with instant delivery.
B. Allows marketers to create groups and assign tags. For example, as a marketer you might have several products targeted for different groups.
C. Bulk SMS software allows marketers to send a single message or group message.
D. It provides several intriguing reports which help analyze SMS marketing strategies and its success quotient.
As mentioned above, bulk SMS can be sent from a computer or from a mobile device.
SMS from PC is the preferred method because it allows marketers to exploit internet communication protocols. This method is cost effective yet reliable. The infrastructure is provided by bulk SMS companies who have Signed agreements with various carriers to exploit their SMS gateways.
by: James Rockett
Advantages Of Rss Feed In Marketing Has Your Company Used Bulk Sms Communication & Marketing Yet? The Secrets To Marketing With Social Media How To Spot The Best Online Marketing Companies In Sacramento? Search Engine Marketing For Chiropractic Doctors Mobile Ethnography In The Marketing Research Industry Why Employ The Service Of An Online Marketing Expert? The Cornerstones Of Social Media Marketing Free Network Marketing Text Message Mobile Marketing Services Seven E-mail Marketing Mistakes To Avoid Online Marketing Services That Drive Right Traffic To Your Website Leading Direct Marketing Campaign Tips