Three Search Engine Optimization Fantasies

For a variety of reasons, many internet marketers don't have a good understanding of how search engines work

. One major reason why so few internet marketers know the rules regarding search engines is that these rules are always changing. Search engines are under a lot of pressure to keep spam under control, which is the main reason that their rules and formulas change so often. This has created many misconceptions about search engines, from how page rank is determined to indexing. Anyone who want to make progress with SEO has to learn the difference between truth and falsehood in this area. So let's examine some commonly believed myths about SEO that you should be aware of.

The first myth we will look at is that it's necessary to build special optimized pages on your site if you want to rank highly. Any page can rank well in the search engines, as long as you know what you're doing. Creating a special landing page that is set up for SEO is not necessary. It's different with PPC because landing pages are needed there but for organic search listings, they aren't required. In other words, the page where you want to get the traffic should be a part of your main site, rather than it being something on the outside. You should focus on optimizing any pages on your site that don't get enough traffic rather than building new pages. This is a fairly straightforward principle if you understand that landing pages are only to help you convert your traffic.

Another story you need to know about when you are conducting SEO on your site is that failing to meet Google's guidelines will not result in you being banned. This is mainly because the majority of webmaster guidelines offered by Google are common sense. You are not obligated to read them if you know you are not doing anything wrong. All you have to do is ensure you don't do anything that would be considered spamming or cheating by the search engines. You need to be aware of all the changes that are being implemented which is why you should read these guidelines at least once as they are always being updated.

The fact that your site will be banned if you buy links to your site from other relevant websites is another myth. Despite the fact that Google doesn't like anyone buying links or trying to influence the rank of their site in any way, they often don't know the links are paid for because otherwise they wouldn't count. And even if somehow they do come to know that these are paid links, they would simply ignore them. There is no logic to them banning a site completely merely because it advertised a link on another virtual real estate property. You need to remember that the same link building regulations apply when you purchase external links. So, make sure that your links always come from relevant sites, whether you are buying them or building them organically. Even though SEO takes a lot of work to be effective for your site, the effort is worth it in the long term. The best way to learn SEO is through your own trial and error, and forget about all these fantasies that are completely false.

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