Three Tactics To Stay Away From Google Penguin Update

Many business owners were over-optimizing their website in order to attract search engine crawlers

. However, the recent series of Google update- Google Penguin- has changed the whole business strategy. The businesses are penalized from Google Penguin updates, who were stuffing keywords in the articles, using duplicate web content as well as participating in negative link building schemes to obtain higher search engine rankings.

With the rising competition, it is essential for a company to maintain their position online. Hence, there are three simple tactics that can help you to stay away from Google Penguin and help you to generate more business opportunities online. These are as under:

1. Keyword Density: It was appropriate to use keywords in Title tags, Meta description, website content and wherever possible to attract search engine crawlers. This tends to deplete the quality of content in order to optimize the website. The focus of this recent update is to make website content as natural as possible to provider better online experience to the visitors. The web master must consider the density of keywords on the website to stay away from such Google updates.

2. No Duplicate Content: The content plays a major role in attracting both search engine spiders and customers. However, this is to note that using the existing content from other websites only attracts penalty from Google. If you want to sustain your position, you must add new, unique and quality content that can help you to generate more leads.

3. Gaining Back links: It is true that back links are relevant for the websites position on SERPs. It is important that you gain back links from relevant pages so that it helps to improve page rank. In case of using Anchor texts, you should use keywords anchor text along with links with brand name, website URL etc.

There are few SEO companies that are following the guidelines set by the search engines. They have effective SEO strategies that are further customized to suit your business needs. If you feel that there is a chance that your website doesnt comply with the set guidelines, you can consult SEO experts for your website.

They will analyze your website and study the market trends to design a perfect keywords strategy that can help you to improve rankings and generate higher traffic towards the site. When your website has large amount of traffic, the quality content and easy navigation will entice them to spend more time over the website and eventually turn them into regular visitors.

by: Alex Smith

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