Three Things To Expect From A Leading Closed Caption Service Provider

The world of broadcasting has to shoulder many demands from its advertisers and viewers

. Understandably, one of the key demands is in having subtitling and close captioning included in their viewer services, opening their broadcasts up to the hard of hearing as well as the majority demographic. Seeking out and hiring a professional closed caption service provider is, therefore, a priority. Competition is quite high in the sector, and as such there are leading companies on whose quality of service one can safely bank. Their management of subtitle, closed caption, ancillary data, audio description services, and other broadcasting aspects, like ad insertion and opt cuing, are all telling of their quality. Certainly, there are a handful of services that one should expect, at the least. Usable and Reliable Software The software that a subtitling and captioning service provider has can have a real influence over the quality of the service that they provide. However, when it comes to the software that a company uses, the whole process should be as user friendly as possible. Logically, the best software will have a windows interface, allowing the user to simply drag icons across the screen and so make operating the system more manageable. However, while the usability may be simple, the ability of the software needs to be considerably more sophisticated in order to handle the demands of the modern broadcaster. These demands typically relate to more than just the creation and insertion of captions into existing video, but now typically includes storing video and audio files in a variety of formats. That means that software must be able to manage the different file formats, and allow quick and efficient reformatting. Being able to provide a sophisticated total solution means that captioning can be placed almost immediately on video footage that might arrive from any corner of the world. Real Time Expertise Providing subtitles and closed captions on prerecorded footage for television broadcasters is a basic service from general subtitling companies, but more is necessary if they are to be considered more than that. The provision of real time subtitling is hugely beneficial to the modern broadcaster, whose audience is certain to want to have access to closed captions for such live events as sports matches, political debates and news conferences. There are three common ways in which to achieve this, and which one a company uses will reflect on the speed, accuracy and general efficiency of their service. The first is the use of phonetic keyboards, which are designed to allow the typist to follow natural speech. In essence, the keys represent phonetic sounds, so the words spoken are not spelled out. However, on screen the words are properly spelled. The second is the use of velotype keyboard, which recognises the syllables used in speech, rather than the sound. The difficulty with this kind is that sometimes two or three letters need to be pressed at the same time, making typing quite complicated. Finally, the third way is to use a Qwerty, or everyday, keyboard. However, the issue here is how speed and accuracy is effected when typing over a long period of time. Of the three, the phonetic keyboard is best, boasting rates as high as 200 words per minute and a 95 per cent accuracy rating, while the Qwerty option provides 80 words per minute and the velotype produces 140 words when operated by a skilled individual. Accommodating Regional Demands Given the nature of modern broadcasting, the process of switching streams to address local markets has become quite important. Moreover, the inclusion of advertisements that are specific to that local market is also necessary. Many advertisers are not necessarily national companies, with their target audience centred in a specific region, while some broadcasters also commonly share live broadcasts over international boarders. This makes ad insertion and opt cuing capabilities highly desirable, as these services allow broadcasters to seamlessly switch to alternative video feeds. This can be done through manual or automatic means, and alongside subtitle, closed caption, ancillary data processing and audio description services, they complete an all round solution for broadcasters everywhere. After all, since broadcasters have many demands placed on them, a quality closed caption service is only a part of the services offered by the leading companies in the field.

by: Sarah Shore

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