Time Ripe For Health & Wellness Deals

Time ripe for health & wellness deals

Time ripe for health & wellness deals

The $600 billion health and wellness market that is growing at a faster pace paves the way for progress in deals industry wherein almost all group buying sites barring single-product dedicated companies promote discounted offers for dieters, yoga enthusiasts, and health conscious chaps and chicks.

Experts attribute the growth in health and wellness market to the improvements in the living standards of people interestingly in the emerging economies.

Industrial expansion is on the card because of improvements in peoples standard of living in developing countries of south and south East Asia, said

Michael Innes, managing director of healthcare investment banking at Morgan Joseph TriArtisan (IMAP New York). A predicted rise in the standard of living in the emerging economies is anticipated to increase consumption of pharmaceuticals, medical devices and healthcare services resulting in worldwide industry expansion.

New breed of consumers are taking all preventive actions to feel and look healthy. Changes in eating and drinking habits are quite noticeable in the lights of statistics. It sounds unbelievable that organic soft drinks are eating into the global market share of synthetic juices.

Alternatively, consumers now prefer drinks that have significant portions of natural

ingredients in them. Coconut water, be in processed form or used to thicken potable liquids like Nestle Naked, is becoming a popular beverage worldwide. Its share was mere 21 per cent of global juice retail sales in 2003. By 2005, it shot up to 47 per cent and 67 per cent in 2010.

Market size of fortified/functional products is swelling every year in US, which is the worlds biggest market of health and wellness food and soft drinks with retail value of $153 billion, near one quarter of global sales, according to Euromonitor International. Perniciously mounting obesity rates are also encouraging changes in food habits, suggests a podcast at the website of London-based market research company.

Health and wellness deals apparently focus on services sector that is perceived to confer them with more profits. Since price structure of services is disparate depending on the value additions by service providers, group buying sites can rack good commissions or profit margins up through selling service deals.

Such is not only the unfair trade practice, but also leads to loss of businesses that may be generated out of health and wellness functional goods deals.

As IMAPs data clearly shows emerging trends in the healthcare industry, impartial promotion of health and wellness goods and services will be beneficial for the couponing sites.

by: Matt York

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