Time-tested And Massively Effective Ways To Increase Ecommerce Conversion Rates

People come to your website and theyre interested in your store and products

. They get to the shopping cart, but abandon the purchase, leaving the site altogether. Do you know what Im talking about?

You should know; an estimated 75% of all online shoppers abandon their order when they hit the shopping cart. And no: this isnt because of buyers remorse.

The fact of the matter is, unless your website is ugly and extremely hard to navigate (which is sometimes the case, dont get me wrong), the reason customers abandon their purchase at the shopping cart is because of uncertainty. They simply dont know what to do so they leave.

The one vital mistake most ecommerce business owners make is that they focus all of their time and energy on the website itself, how it looks and all, instead of the checkout process. This is a huge mistake because no matter how nice your site looks, you dont have a sale and make money until people buy things, and they need to check out if theyre to buy anything.

Fortunately, there are steps that you can take to increase your ecommerce conversion rates and obtain more sales from the visitors your site gets. Ill get into a few of them here:

1.Be Honest With Total Costs Upfront

You have to know that one of the things people think about as theyre shopping or buying online is the end cost, with shipping included. This is a concern, and if you let it fester as they shop your store and you suddenly drop the price on them during the checkout phase, it could deter potential customers.

Youll want to address all fears and concerns early on. Be very upfront with costs. Not mentioning them doesnt make the concern go away. Instead, if you address the concern early, you can overcome it, which often times leads to a more enjoyable, tension-free shopping experience.

2.Take Steps Out Of the Buying Process

This is time-tested strategy for increasing e-commerce rates. Some websites make you jump through hoops to buy something, and the only thing that does is deter would-be customers. The goal of shopping carts and ecommerce is to make it as easy as possible for someone to buy something from your store. Therefore, you want to simplify the steps in your buying process to make it easy for someone to buy something.

Have you noticed how most big businesses or corporations have resorted to using a single line for checkout and stationing multiple cashiers at the end of the line, so everyone that wants to check out waits in the same line? Thats because if you have multiple lines to wait in, youll lose potential customers that otherwise would have bought something from you, but didnt because they didnt know what to do.

By only having one line to wait in, every single person knows what to do if they want to check out and buy something: wait in the one and only line.

3.Show The Progress Through The Check-Out Process

This is such a huge yet under-used strategy, but its highly effective. The one thing you need to understand is that if your customer doesnt know what to do or isnt shown what to do, chances are they wont do it. Thats a big point to make, so re-read that last sentence.

Personally, Id recommend numbering your checkout process. A great example of this is Godaddy, the domain registrar. They number their checkout process so even though its cluttered as heck, theres still an order to it. They can throw crazy amounts of upsells in there, and they wont lose too many customers since everything is laid out in a linear format that they can sequentially follow.

Implement this into your ecommerce business and youll see boosts in your conversions with a much lower shopping cart abandonment rate.

by: tomness

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