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Tips And Strategies For Successful Ecommerce Development

Ecommerce websites are the online stores of companies

. Ecommerce online shopping sites are flourishing nowadays. So the demands for E-commerce websitesand design services are rising. An ecommerce web designer has to handle the shopping cart development and payment mode integration which are vital aspects of ecommerce web designing.

Efficient ecommerce designs of websites have the power to attract more visitors and can transform potential customers into actual buyers. Proper development and design of the online stores boost site traffic and search engine rankings. Well designed ecommerce sites have a powerful online presence and enhanced site visibility.

Various shopping cart facilities, secure payment methods, safe shipping modes, search engine optimization, transaction pages, online marketing, content management are some of the essential components of an E-commerce website. An ecommerce web designer skillfully designs and develops the shopping cart applications over various platforms such as Magento, XCart, ZenCart, Cubecart, Virtuemart, OsCommerce etc. Safe and secure payment gateways such as PayPal, Verisign, authorize.net, credit card facilities etc are integrated with the shopping cart systems.

Tips for ecommerce development


Below are some tips and techniques that are followed by a successful web designer:

1.The top part of the front page of the ecommerce site should be interesting and informative. It should contain brand logo, catchphrase, attractive graphics and useful information. The top part of the front page should also contain the customer care phone numbers, useful links and the search box of the ecommerce site.

2.Including SEO footer at an ecommerce site is very important. SEO footer helps to separate and distinguish the information and SEO pages from the product catalogues. Thus SEO footers help the site visitors.

3.The ecommerce stores should provide user friendly interface and layout, easy site navigation, and informative product catalogues should be provided at the ecommerce sites. The ecommerce stores should display proper images of the real products along with the prices, descriptions and product codes.

4.The ecommerce stores should not appear cluttered or confusing. The customers must be able to search and find out the required products easily by categories, prices, images and descriptions. The ecommerce stores should be organized well. Presentation is vital in case of ecommerce sites.

5.Facilities for quick preview of products should be provided. The product previews should load fast and preferably pop up in the same page with the necessary details such as size, color swatches, design descriptions etc. The product descriptions and images should be informative and interesting.


6.Unnecessary hard work is avoided by most customers and site visitors. Many customers abandon the usage of shopping carts simply because they do not understand the mode of using them. The shopping cart systems and payment options should be user friendly. The ecommerce web designers should keep in mind that all customers are not tech savvy. The shopping cart should be clearly visible. The using methods of the add to cart and buy buttons should be direct and simple.

7.The buying process should not be lengthy or complicated. The number of steps for the buying procedure should be kept to minimum. Customers must be able to check the commodities and quantities that they add to the shopping cart. Customers should be provided with the option to make changes in their shopping cart if required.

8.Free shipping, offers and discounts attract a lot of customers. So these should be made clearly visible at the ecommerce sites.

by: Dennis Ritchie
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