Tips For A Successful Email Marketing

There are ten key steps that all small businesses should follow in order to empower

their email marketing projects through the use of Facebook and other social venues. Such media applications are designed to reach brand new audiences and attract more prospective clients with a targeted message.

Social media applications and email marketing make a powerful combination that can result in a business or vendor reaching a higher number of clients in their targeted market than ever before, as the combination of these two applications builds an audience quickly. The ten steps below will help businesses maximize their social-email connection with new clients and prospective buyers:

1. Engaging the Customer. Social marketing is a great prospecting tool that can be used to build an audience. This is accomplished by providing information that adds value to both their business and personal life.

2. Gaining Popularity. Consistently presenting valuable content to the customer is the best way to become popular with a particular client base. In addition, one should not ignore a lack of acceptance, but rather change the content of the message until an adequate response is achieved. An email newsletter is also a good tool with which to build client relations.

3. Spreading the Wealth. Email marketing newsletters should be used to announce new Twitter, Facebook, and Linked-In feeds, directing customers to sign up at the appropriate social networking sites.

4. Building a Complimentary Facebook Fan Page. A public profile such as a Facebook fan page enables a business to share its products and services with Facebook users. The business owner should share the link with all his or her audiences.

5. Stay Current. New items should be added to the businesses fan page on a consistent basis. The ad used in one's email marketing campaign should be placed on his or her Facebook page in order to give them more exposure.

6. Affinity Connections. One should search and click the like button on the pages of all the related fan pages that he or she thinks may be visited by mutual clients.

7. Prospecting. A business owner should also consider posting more custom tabs featuring opt-in buttons on the screen in order to maximize his or her opportunities. Newsletters and contests also help to accomplish this.

8. Reviewing Statistics. Reading and analyzing statistics will help one to see which customers are reading and responding to certain campaigns. He or she can then customize the pieces sent to those clients acceding to the products or services in which they have expressed interest.

9. List Building. It is also important to get clients to click on the social page's like button, as well as add themselves to the mailing list. This is how a business goes about building a strong opt-in base.

10. Encouraging Action. One should also continually ask his or her social visitors to print a coupon, opt-in to the list, or otherwise take the next step in forming a business/customer relationship.

by: Morgan Ambrose

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