Tips For Carrying Out A Mystery Shopping Assignment Successfully

Companies depend on mystery shoppers to get a feedback about their products and services

. But sadly, most secret shoppers take this task casually. For them, any secret shopping assignment is like regular shopping or a dining experience, with the only exception that they are paid for it.

If you are a mystery shopper or aspire to become one, you must take your job seriously and put in a lot of hard work to succeed in the field.

Here are a few tips that you should follow to accomplish your secret shopping assignment successfully.

Read The Instructions

You should read the instructions carefully. This will give you an idea of what the client expects from you. Companies hire mystery shoppers for various reasons. Some are interested in knowing about how people rate their menu and ambience while some want to find out how helpful their staff is and whether their staff has enough knowledge about the products and services they deal in. The company may also give you a questionnaire to fill up after you have completed your secret shopping assignment. Reading instructions ensure that you work in the right direction and your efforts help your client.

Be Punctual

You should never be late for your visit. For example, if, you are supposed to visit a store at 9:00 AM then visiting it in afternoon will not serve the purpose. It may be that the storeowner is interested in knowing whether the store is prepared to handle customers early in the morning or not.

Do Not Reveal Your Identity

You should not reveal your identity. If you do so, you will ruin the purpose of the mystery shopping assignment. You will not be able to judge the true level of customer service if you disclose your identity. For example, if you reveal your identity, the staff of the hotel, shop, or spa to be evaluated will make you feel special and you will not come to know about the customer service offered to its customers.

Keep Your Eyes And Ears Open

You should pay close attention to everything around you while on a secret shopping assignment. Do not forget the purpose of your visit. For example, if your assignment is to evaluate the customer service levels in a boutique store, then you should not waste time in checking its latest collection. Instead, you should make efforts to ask questions from the staff like "Do you have this dress available in extra large size?" "Can you please help me find a top that goes with this skirt?" "Can you tell me the latest trends in colors?" and so on. Remember that you are on the job and not on a shopping binge.

Fill Up The Forms And Questionnaire Immediately After Your Visit

You should write down your observations immediately after your visit. If there is any forms that you need to fill up, do so. This is essential as with time, you may forget some important details about the secret shopping visit.

by: Rosa Mcconnell

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