Tips For Creating An Effective Trade Show Display Presentation
When working with a trade show display, everything moves very quickly
. Businesses only have a few moments to capture and inform attendees before the opportunity is lost. Whether the presentation is given directly to a lead, or presented in a looped video format and included in trade show exhibits, the principles remain the same. Here are some tips to ensure every presentation is as effective and impressive as possible:
Keep Presentations Short
With so many people and so many trade show exhibits in one place, it can be difficult to concentrate and for attendees to understand what's being said. One of the best ways to combat this is with a short trade show display presentation. This gives listeners fewer words to process in order to absorb the message, and improves the chances of each person getting the entire message. It's important to keep in mind that businesses can hold someone's attention for approximately 15 seconds before it's lost, so try to keep presentations about that long.
One word of caution, however: Make sure the message doesn't get lost when it's edited down. Also, be sure the message doesn't include double meanings and clever wordings that could reflect badly on the brand if it's taken out of context. Sounds silly, but it's easily done if someone only catches a portion of it.
Style Of The Presentation
The style of a presentation is all about balance and matching the target audience. No one wants to be preached to, but the delivery still needs to be authoritative. Also, a lack of confidence can really kill the power of even the best presentations. Therefore, ensure the presentation is delivered confidently, but not so assertively that it becomes annoying.
Anyone who can remember falling asleep during a school lecture can understand the importance of being engaging. If a presentation doesn't hold the attention of attendees, there is sure to be many other trade show exhibits that will easily distract them. Also, if someone enjoys the presentation, there's far more chance that they'll remember it long after they've left the exhibition. In short, don't be boring!
Content Selection Is Key
With a limit of approximately 15 seconds to get a specific message across, the content in a trade show display presentation needs to be as relevant as possible. This doesn't just mean the spoken message, but also the graphics and visual elements. If a business is pushing a specific product in its trade show exhibits, for example, and only features it in the last three seconds of the presentation, most people will miss it.
Instead of having a video focus on a single person, give it plenty of attention-grabbing images and make it difficult to look away. The content included in the presentation should complement the entire trade show display and other marketing materials for a well-rounded and comprehensive approach. Lastly, don't rely on a script alone to relay the marketing message because of the potential to be drowned out by the noise. Instead, make sure the message for the trade show display presentation will get across to the audience through visual elements as well.
Because of the time constraints, creating a presentation for a trade show display needs to be precise and well thought out to be effective. It can't just be thrown together at the last minute. However, by considering the content, style, and length, businesses will easily be able to create memorable and informative presentations for trade show exhibits of any kind.
by: Chris Harmen
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