Tips For Fort Lauderdale Local Seo

With the newest changes to Google, local SEO is becoming ever more important

. Before the Venice update, businesses with a global or national scope could still count on ranking high in the search engine results pages by focusing on high-demand, general keywords. Even without targeting Fort Lauderdale local SEO, big movers and shakers often appeared in the SERPs ahead of local Fort Lauderdale businesses.

Then along came Venice. According to the Google announcement which was confined to a single line in the middle of a bunch of other updates Venice improves the ability of Google to deliver better local results. In simpler terms, Venice changed the way Google handles searches that appear to call for a local result. It used to be, for example, that an auto dealer in Fort Lauderdale couldnt compete with major car dealers and online auto dealers for keywords like used cars or 2012 Toyota because the big guys had the money to outbid them on those general keywords. Instead, local businesses have always been told to use long tail keywords to target people who search for used cars Fort Lauderdale.

Venice changes everything. Now, Google recognizes or at least makes an educated guess when a searcher is looking to find something in the local market. A searcher no longer has to enter their location to get localized results for many searches. Just try typing dentist into a Google search with no location modifier. Before Venice, youd get ads and organic results for dental directories rather than for local dentists. Now, when you search for dentist, most of the results both paid and organic will be for local dental offices rather than for directories. Thats a lovely thing for searchers but what does it mean for website owners?

In essence, it means that local SEO is more important than ever. If you want to target Fort Lauderdale customers, you need to localize your web pages and focus on Fort Lauderdale search engine optimization. By adding on Fort Lauderdale local SEO terms to your chosen keywords, youll be effectively targeting both the long tail keywords and the general keywords.

At the same time, Google is getting far more sensitive when it comes to reading signals other than keywords. While using long tail location-based keywords will certainly help Google locate your business, keywords alone wont get you to the top of the SERPs. These tips can help you with Fort Lauderdale local SEO.

Place your local street address on every page on your website.

Include a Google map of your location if you have a physical local address.

Add a directions page to your website so that your website includes local town and street names.

Link to related Fort Lauderdale organizations and businesses from your website.

Use your blog to give shout outs to local businesses, schools and organizations whenever appropriate.

Theres a lot more to Fort Lauderdale local search engine optimization than plugging in the city name wherever you can. The local websites that are most likely to turn up at the top of the search engine results pages in the future are those belonging to businesses that are intrinsic and natural parts of the community. One of the best ways to ensure that your business hits all the right notes with local SEO is to engage a Fort Lauderdale local SEO company. Locals know the community well enough to employ local SEO naturally, the way Google likes it.

by: Beth Swanson

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