Tips For Recovery From Penguin Update

For those of you who are impulsive search marketers online

, there is some good as well as some bad news for you. We all have felt the tsunami of online gigs thanks to the Penguin from Google, and tons of updates after that. All of us felt the tidal wave and many sites across the globe were affected in more ways that one. And added to that there were negative perceptions about SEO happening in the market, which was already stiff with competition as well. To cope with it all, it solely depended on how one responded to this grave situation, basis which it made a large difference. The ones who took things lightly and calm with rational mindsets fared well, the others faded away.

Experts with SEO Expert insight say that ever since the last update from Google, Penguin, and anchor text was the hot thing on their platform and this anchor text can no more be used time and again by anyone, say sources. Hence you now have to be au natural using the anchor text wherever possible, but the brand you represent can still be mentioned, and inclusion of other text while mentioning your brand is a must as well. But what you shouldnt do is use the exact phrases and keywords, because if thats done, you would then bee red flagged by Google. And in turn you would have negative SEO done towards you, which wouldnt give you pretty rankings ahead, so think about this tip!!

Most of the searches that happen online would bee done through long tail keywords and phrases, consisting of at least four to five words. Hence what you can do is mix and match the long tail keywords and dont make it lesser than three words. Now since most of the searches that happen are not for the exact match, and if you have in the past done PPC, you would have noticed this as well, which is safe, since exact matching of phrases and keywords would lead you to nowhere. And moreover, if you do abundantly use long tail keywords, you can do so much more, so here was the second tip!!

And finally, SEO experts opine that the use of Pinterest would do wonders with marketing online. You can use Pinterest for a lot of reasons and this would be one of them as well. The site abundantly used graphics and images, and you can even make images that are smaller as well using the help of the website. It should not be so small that people brush them aside, but small enough so that they can be clicked by the viewers, in short make them attractive and compelling.

These were the main tips that we could provide you with on recovering from the penguin updates. We hope they come in handy for you as they have for many others we have known who used them.

by: S4SEO

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