Tips For Redesigning A Website

There may be various reasons why you may decide to redesign your website

. The sites look may be old and it may be created using older technologies. You may want to redesign the site using new technologies. The scope and goal of your business may have changed and your site may no longer represent it. The current site may not be suitable for your business as you may have introduced new services or products. Sometimes, actions taken by your competitors may also force you to redesign your site. Another reason could be that your site is not performing well in search engines and you may want to redesign it for better performance. This article gives you tips on how you can redesign your site to make it perform better.

Understand the needs of your site

The current design of your website can give you important details about what works for your site and what does not. Besides the technological and aesthetic aspects of the site, it can also give you valuable inputs about the traffic that it receives and how you can improve it by redesigning your site. You can monitor this traffic by installing Google Analytics on your website. You can also monitor your site by verifying it on Google Webmaster Tools.

Understand the needs of your visitors

Once you have understood what your old site lacks and have addressed that issue, the next step would be to define who you are targeting the website to and what your users needs are. Once you know exactly what your users search for and what they need, it will be very easy for you to recreate a site that will satisfy your users needs and become a favorite among them.

Choose the correct web development company

It is very crucial for you to find a good web development company to recreate your site. Unless you are designing the site on your own, it is important that you find a web designer who understands your needs and your users needs very well. Most people these days prefer good content over how the site looks. This does not mean you can ignore the look of your site. It just means that you will have to find a designer who can strike the right balance between quality content and aesthetics. It is also important for you to find a designer who knows SEO. Though you have a good site, no one will know about it if your site does not rank in search engines. If your web designer is well versed in SEO, he/she will not ignore the SEO value of your existing site and will transfer it to the new design.

Give importance to the brief

It will be helpful to your site if you put in a little extra time to create a detailed brief for your web designer. Make sure you inform the designer about the sections that you want in your new site, give the designer a list of pages that you may need, inform the designer about the purpose and goal of the site, set goals for what your site needs to achieve, inform the designer about your vision for the site 6 months or a year down the line and inform him/her of any special functions that you may require for the site in the early stages of designing itself.

Get involved in the designing process

It is very important to be involved in the design process of your site and give feedback and ideas. A good web design company will always want its client to give them feedback and inputs about the design of the site.

There may be any reason for you to redesign your site. However, it is very important for you to learn from any mistakes that you may have made in your old site and make a truly better site. It can also be beneficial for you if you hire a professional web design company that can completely concentrate on your site and redesign the site as per your needs and requirements. You should also consider a design firm that can also offer online marketing services if you are also considering a promotional campaign after redesigning your site.

by: Tanya Jones

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