Tips For Sales Lead Management

Better management of ones sales leads, often leads to more money in ones pocket

. Sales lead management is a fundamental tool for all entrepreneurs and here are a few steps/ ideas to look at and/ or follow.

1. Have a solid, concrete idea about what defines a lead, and make sure all employees understand it. Its believed that 90% of leads that are given to sales staff are never acted upon. This happens for one of two reasons: first, the lead is given to the wrong person or department to fulfill the lead in a timely fashion and second, the lead is not ready to be tackled by an actual salesperson. Defining when a prospect becomes an actual lead that a sales person can work on is key in sales lead management.

2. Have the right equipment or tools in place. An effective customer relationship management (CRM) tool to gather all the required information from each meeting with prospects and customers. Do not forget about your website in this integration.

3. Know where the source came from. Keep track of how your company was found by the potential customer, whether by online banner, ads, referrals or some other form. This will tell you where to focus more in terms of advertising and where to save your money.

4. Some people are not interested in the product you offer based on a first impression so you will want a plan of nurturing the leads you do have. Think of your own experiences with companies and trying to request information and how long they may have taken to get back to you. With quick responses you will set yourself apart from your competitors.

5. Sales lead management also means distributing them quickly. Getting back to the prospects within 48 hours studies show that your closing rate goes up significantly.

6. Keep track of everything you do, measure everything that is pertinent. Once you have decided what you want to measure and keep track of you will be able to create ad campaigns that will boost those results.

7. Hold regular meetings with your sales lean management team to keep them on track with the goals of the company. Review lead quality, win/loss records and tracking CRM systems for continued improvement.

Sales lead management helps on all levels of you business, understanding who your customers are, and how to reach them just jingles more money in your pocket.

by: Makenzie Wayne

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