Tips For Your Website And Success on The Internet

Tips For Your Website And Success on The Internet

Your Design - Keep your design simple and classic. Take a look and see what other sites are doing and what is working. Most websites have a couple or more columns, so that could be you best bet. One of the finest sites I've seen is the one for BBC News, and it has two columns. But whenever you look at the way they use the headings and their boxes, you see how they catch your eye. Stay away from the flashy type of websites with lots of moving parts and graphics. What you think may be cute could turn others off and cost you sales. Keep your colors soft and your text size and fonts consistent.

The Search Engines - Search engines know what the site is about, and be able to find out easily. Be sure to use meta titles that are unique for each individual page. Use your most important keywords in the headings. Don't use that tired old heading of "Welcome to our site......." or you'll lose visitors. If you site is about automotive stuff, then use that in your headings. A lot of people make the mistake of taking their business name, and just using it for every page. You should never do that, each page should be a variation of words with the business name within them. Now this may work for big brand names like 'virgin', but not for a new or smaller business.

Keyword research is extremely important. You can take advantage of the Google keyword tool to help you find your keywords, the once you have them use them on the site. But spread them out and don't do what they call 'keyword stuffing'. Google can spot this and will penalize you for it. Just be sure they're in the headings and titles.

Navigation - Being able to easily find your way around on a site is of utmost importance. It is also helpful to the search engines. Your site should contain lots of internal links and whenever possible your keywords placed in your anchor text. Don't just use a 'click here' type of hyper link, use your keywords there.

Get The Message Across - Be sure that you're getting the message across. If you have a business offering resources for something like pet care, for instance, then ensure that it shows and tells your visitors that fact. Everything you have to offer on your site needs to be easy to find and just a click or two away. If your site is hard to navigate you are going to lose lots of customers.

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