Tips On Choosing The Right Promotional Item For Your Company
Companies use promotional items in a variety of situations
. They can be a strong piece of a larger marketing strategy, and the promotional items you choose for each particular situation can have a significant impact on your brand identity and market standing.
Some of the events where companies use promotional items are career or employment fairs and industry gatherings. Any location at which your company may have a promotional booth works well with promotional gift items. Many companies also use promotional gifts for customers, clients and vendors. Gifts given to employees in recognition of special achievements, years of service, or other reward situations are can also be promotional items.
There are so many promotional items to choose from, it can make it difficult to know if you're selecting the right ones. The type of item you use is largely dependent upon the situation in which you intend to give away the item. You should weigh the cost of the item against the potential return that you'll receive. If your promotional event is one that only brings your company a certain level of exposure, you may want to select a less expensive promotional gift to give away at that event.
For those instances where the return your company could receive is substantial, you'll want an item that makes a good impression. When courting potential vendors or new clients, you should choose an item that makes a powerful impression and will be used by the receiver.
For those events at which you can potentially get your business name out into the market and well recognized by the public, you should choose an item that is likely to be used daily or with more frequency. By choosing an item that most people are likely to enjoy and use, you ensure that your company message, brand name, or motto is seen by the most people possible. T-shirts are great promotional items for this very reason.
You will also want to select items that are well targeted to the particular audience you intend to give the items to. In the case of certain vendors or potential business partners, you may want to choose items that are tools of a specific industry. If you're working with contractors or designers, a level that is imprinted with your company logo can be a great promotional item. The tool is sure to be used and will be well received by the individuals who receive the level.
When attending a career fair at a university or college, or an employment fair within the city your company calls home, you will want to choose less expensive promotional items that can be given to the visitors that stop by your booth. These items help attract visitors and can also be a reminder of your booth after the event has ended.
For those events where you are recruiting potential employees, you will want to choose an item that will serve the person in some simple way. Promotional pens are very common items for these kinds of events. Binding clips, notepads, and other similar office supplies are also popular promotional items for fairs.
For the more high-profile situations in which promotional items are given, you should select items that represent your company well. If your company performs a particular service or produces specific products, you should that up with the promotional item you select. For instance, if your company provides web design or online marketing services, you may want to give some sort of computer-related promotional items. A flash drive, hub, or retractable USB cable imprinted with your company logo can be a good promotional item for this type of company.
The company with which you do business for your promotional items may be able to help you make some good decisions about which items to purchase in any particular situation. The company has experience with the types of items that serve other businesses well and should be able to share some of that information with you.
You should also put your own employees to work on determining what sort of item would be good in any given circumstance. Brainstorming with your sales and marketing staff can help you make some creative choices. Whatever item you choose should be unique enough to be memorable while still fitting within the budget you've established for any particular event or promotional plan.
by: Bruce Munro.
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