Tips On How To Find And Securing Sponsors For Your Event

"What is so special about your company/product/brand that I or we should shell out

costs to sponsor you?" That is the first and utmost logical question anyone would ask if you are approaching them for an event sponsorship. So better be prepared with a very good answer and presentation sheet to convince them.

Sponsorship for an event can be in the form of goods, services, food and beverage, print-out materials, banners, dcor or even a venue in the ultimate case. Workout a list of what you think you would like to have sponsored to offset your event management costs. Make a wish list of items you feel you are able to persuade companies or individuals to sponsor you for. Pick a special niche in your event that you would like to highlight, giving you the edge over others who have or had approached your target sponsors before. The more special and unique your event, the bigger the chance of confirmed sponsorship.

Sourcing for sponsors

Using an event management software can also help you with this; you can keep a list of possible sponsors to follow-up. Make a target list of your potential sponsors, vary your list by people or companies you are previously familiar with as well as direct cold call sponsors. The latter ones are probably the most difficult to deal with as it will be one big pitch meeting so have all your paperwork in order before meeting them.

An event solution company can help you to organize sourcing the correct sponsors. It may require a touch of creativity such as planning out other possibilities where your sponsors are able to also meet their marketing needs. A pitch to include a great opportunity to rub shoulders with captains of industries, politicians or celebrities to create brand recognition is a good idea

Making a wish list

A wish list of the companies or individuals you would like to approach should contain the items or services you would like them to sponsor you for. Try to get your event sponsored as much as possible so you can save on your expenditures. A wish list is part of the event planning stage and should incorporate the services of an event management solution to help you keep track. Customize your event management system to fit your planning requirements and share the workload with your team mates easily via your mobile units such as an iPhone, Tab or Android unit.

Making up your wish list and keeping track of it with your event management solution should be a breeze. Customize your list to include the following:

Information about your target sponsors, what you want them to provide, how much is the estimated cost. You can use the cost estimate feature to manage this.

A plan of who should approach your target sponsors

What they will gain in return for sponsoring your event and how it will help them to gain publicity (Have a good presentation plan for this) - ensure that the sponsors services and products are complimentary to yours

Have your sponsor's interest at heart

Plan your event along your sponsors interest as it is a form of corporate branding that can have a win-win situation for both parties. It is a good point if you ask them how you can support with their needs as well; they would then be more likely to listen to your pitch! This may entail a form of advertisement in banners or rather where your sponsors can place their advertisement so be imaginative and creative and your sponsors will love you for that.

Therefore do keep in mind that you would also have to market your event as a really special event that is going to be an eye-opener. Sometimes it does not matter to over sell your own potential after all that is what holding an event is all about - creating hype in the market segment! Some event management system like Evenesis have vendor list features where it user can browse through and contact for sponsors possibilities. Some vendors lookout to sponsor events in return for brand advertisement and a shot at the limelight. You can keep a record of vendor sources in the feature for use at other events in the future. Best of all, all your database and information can be stored virtually in a Cloud storage system to be accessed anytime, anywhere. It is all just a matter of personal preference and customization!

by: Owen Dexter

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