In any marketplace finding the price to ask for your product or service that appeals
to customers but does not cut you out of profits is a tough balancing act. Pricing at what you think you deserve for your work may suit your self image but it might mean your product or service will not sell.
A big factor is the competition because if someone else comes into the market with a similar product for a little less, they can steal your market share. But on the other hand selling too low means losing margin which means at some point you lose money so why be in the marketplace at all?
This dilemma is just as much of a challenge when selling your product online in a digital marketplace like Clickbank as it is outside of cyberspace. The market does decide your prices and you will live or die in their market based on the quality of your product, how well known what you have to offer is and the relationship between price and value. All of these things are age old market principles that are unchanged just because our marketplace and our product has all gone digital.
The opposite school of thought states that you can set your price higher to mirror a better quality product and get a greater revenue per unit on every sale. This will result in fewer affiliates picking up your product on Clickbank but the sales they do generate offer you a higher return per unit. It is possible so decide which method you might be intuitive at and do some experimentation to see which business method works best for you.
You should not change your price frequently on a single product. If clients see your price shifting frequently, they lose faith in you as a merchant. One of the simplest ways to "experiment" with pricing is to set a price on a product, monitor its sales and then promote a really related product at a unique price and continue to track and evaluate the results. Whereas different factors influence sales, you possibly can develop a manner which is a solid pricing strategy. And after getting that, you might be able to compete in the Clickbank market efficiently for the long term.