Tips To Convert A Website Into A Conversion Engine
Define Website Purpose:
Define Website Purpose:
Decide If Website should be a Blog, e-Commerce or a Social networking website or for that matter the main reason, you wish to get a website. It is important to analyze the Site Visitors and traffic too. Most importantly, set a Goal for website like how many visitors or leads you expect from the website.
Define Website Structure:
Website structure is important in User"s usability end. We have to derive proper structure of the site.
Some Structural Concepts are:
Maintain a good Layout and Color preference, which are attractive to Users or Visitors
Maintain Style and Js components in correct place, for efficient purpose.
Clearly understand the technologies and tools that has be used, it should be easy for re-branding and instant change works.
Navigation should be clear to User ie.(like Tiered menus, Sequential menus, Site map page)
Site navigation lead mechanisms ie.(like Navigation Open in Same tab, New tab or Pop-up window).
Add Components based on website functionality requirements to avoid unnecessary ones.
Test websites properly:
Generally, Contents play main role in websites, so contents must be clearly defined with the goal, and not to misspell or add unpleasant contents.
Follow Web 2.0 practices in designing and development.
For ex:
Use of image mapping URL"s, iframes components must be limited, use if very much important.
Browser compatibility must fit to view the website properly in all web browsers.
Unsecured Directory links should be confidential or blocked.
Sites should not boot by external contents via XSS, CFSS, SQL injections.
Check HTTP transfer performance, Scalability and usability to much user Experience and Traffic.
Make Sure to Cookie free components for Domain. It reduces Transfer rate of your site.(HTTP Request and response is costly).
Combine scripts so it reduces HTTP response and request time to load a page.
Evaluate web configuration Components in Web Hosting.
Analyze about Hosting server information.
Server Backups
Portability, Performance of Running platform ex: windows, Unix servers etc,
Disk space, Transfer speed and bandwidth limit.
Directory Security, Development supports in host providers.
Gather information about server infrastructure supports. Like (country, payload of server, server ups uptime)
These are important tips and measures to develop and convert a business website into a conversion engine.
by: Prakash rajasekaran
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