Tips To Customize Diamond Rings

Dream of every woman

Dream of every woman. Every woman expects her love to present her with an engagement ring that has a diamond embedded, when he proposes her. But ever wondered how diamond came into so much of popularity, why is it considered so precious, is it really rare after all; questions whose answers once when revealed would certainly make the customer think twice before buying one. Diamond rings are very much in demand these days.

Strong marketing tactics were used by De Beers to gain the popularity of diamonds. The line A diamond is forever touched many souls, and followed it was a huge marketing campaign that led to the success of De Beers to manipulate the minds of people especially that of a womans. But then, these were all marketing tactics which can be justified; however what cant be justified is showing its rarity. If worn with the best diamond bracelets it can add to the elegnace.

We all know that if a pretty stone is rare, its high price can be justified, but if something is not rare, but is portrayed as rare and hence a huge price is tagged , then thats strictly not justified. This is true in the case of diamonds; yes diamonds are abundant in nature, De Beers has a huge vault that consists of almost all the worlds supply of diamonds. Its said that, if ever these diamonds were to be released, then the market price of diamonds would be worth peanuts.

In todays world the cost of diamonds is sky high, and the women are totally fascinated by it, but wonder whether its really worth it. The resale value of diamond is zilch, but the cost incurred by you was beyond imagination. The point is, spending so much on something, for a show off purpose that lasts for only sometime, is it really worth it; instead of that you could have saved that money for your second honey moon, or maybe your sons future education, or something thats worth the money.

So the next time, when you plan to buy a beautiful anniversary ring or an engagement ring, be sure you make the right choice, and think twice before you plan to buy a diamond ring.

by: Elitha William

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