The world of internet success lies in having maximum site visitors
. These days web masters are doing every bit to make their sites attractive and glossy so that more people visit their sites. But making the site eye catching requires great deal of hard work and caliber. This work is mainly done with the help of Search Engine optimization. Its main job is to provide the webpage with higher page rankings in the search engines. This increases the visibility of your site. As a result traffic to your site also increases. But for this you have to optimize and update your site regularly for achieving and maintaining higher rankings.
The main aim of website traffic is to let people know your company's existence through the medium of internet. It basically deals with conversion rate of a particular company. It is the ratio of potential buyers to total site visitors. Example, if 100 users visit your site and out of that 10 bought your product, then your conversion rate is 10%. Eventually to increase your conversion rate, you have to draw more and more traffic to your site. To attain this motive, search engine optimization will help you in a better way.
The advantages of using SEO are:
1. It can help you in achieving your business goals.
2. It will increase the visibility and accessibility of a brand.
3. It will help you in achieving higher page ranking for your site.
4. It is more affordable means of promotion.
There are various techniques that increase your website traffic.
1. Content Writing: It is all about writing articles on specified topics. The content or the text of the article must be unique and authentic. The basic concept that should be kept in mind is while drafting article is that whether readers would be benefitted by it or not.
2. Suitable Incorporation Of Keywords: Keywords are the words that potential customers use to access information through web portals.
3. Paid To Read Campaigns: In this campaign people are paid to view the site for a certain amount of time. It is an effectively low cost method of getting real and guaranteed traffic to your site.
4. Pay Per Click Campaign: In this, the site owner has to pay for every click whenever the potential customer clicks on his advertisement in the web portal.
5. Social Media Marketing: It is the process of promoting your site or business through social networking sites.
You can choose the best out of all these above mentioned methods to increase your website traffic and revenue.