Tips To Reduce Bounce Rate Of A Website

You measure the bounce rate of a website by using the web analytic feature of Google or some other third party software available in the market

. The bounce rate tells us that out of 100 people visiting the site how many are exiting without meeting our conversion goals, which could be the buying of a thing or service. Bounce rates are dependent chiefly on what the users perceive about your website. So, any website design company shall develop and design a website with good focus on what the users shall find as they land on the webpage.

Bounce rates are relative in nature. This means that you will have to compare your bounce rate with the industry average. Besides the parameters of the website design, these are also related to the nature of business. Some businesses have more bounce rates as compared with the others. But, if your website is having more bounce rate than the industry average than what are the methods which can be used for reducing this? Here are some tips in this regard:

1.Retain Clear Focus: Keep in Mind what the users have in mind when they come to the site and the expectations of the users shall be met clearly. If the users do not get what they were expecting, they are not likely to continue any further. So, the landing page shall be created in a manner which prominently features what the visitors expect to find on the page.

2.Logical Navigation: Will the users be interested in navigating through the site, if they do not know which click will lead them to what page. So, the navigation has to be smooth and logical for clear understanding and easy treading of the visitors through the site. Another aspect of navigation which needs to be considered is that there shall not be any broken links and that the website shall not take ages to open.

3.Remove ambiguity: The website shall not have any information which is not likely to be understood by the customers. This could be due to the use of words or some information which is redundant for some particular section of the target market. This is a big hurdle in the smooth navigation and an important reason for visitors for leaving the site.

4.Sizes matter: Sizes of text, images, banners and other graphic design elements shall not be ignored. These shall be considered in the relative context of each other and carefully implemented in website design so as to focus on what are important elements and what others are not so important.

So, the bounce rates are essentially dependent on the user experience of the website and all efforts shall be made by the website design companies to deliver the website as per the expectations of the user, that is the site has to user-friendly in all respects.

by: Anil Sharma

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