Tips To Selecting E-commerce Shopping Cart
There exist many e-commerce shopping cart solutions for diverse business needs
. A business interested in getting one must determine the features and options necessary for its need, once that is done, they should shortlist identified solutions which offer the best value for money. There are also free e-commerce cart systems that many businesses will find useful.
How to select an e-commerce shopping cart system
Select a payment processor
This decision affects the type of shopping cart system because not all of them integrate with all payment processors. Some businesses may choose companies such as Moneybookers or PayPal because they are easy to integrate and do not have setup fees, however, in the long run they could end up costing more as they tend to charge a higher percentage for processing.
Another popular alternative to the above payment processors for accepting major credit and debit cards is Authorize dot net, it can also be cheaper over time, but there is an initial setup fee and the business must apply for a merchant bank account. Some shopping carts allow for multiple payment processors, so list all options that the company wants to have available for its customers.
Choose a service fulfillment center &/or delivery method
Many shopping carts offer full integration with pre-determined fulfillment centers. This offers an advantage of having real time shipping and reporting. If the product is only available via downloading, then make sure that the shopping cart has the option for offering digital deliveries.
Estimate the projected number of monthly transactions
Majority of hosted e-commerce shopping carts have plans which limit the number of monthly transactions. In order to know which plan to consider and compare between shopping cart solutions, having the forecasted number of monthly transactions will be a great help.
If the forecasted number of transactions exceeds or is close to the maximum number, then the best option would be to use e-commerce shopping cart software or have a shopping cart developed.
List which features the business needs from its shopping cart
Not all e-commerce shopping cart solutions offer the same features so determine in advance which features it must have. For example, multi-payment processing, client image uploading, client side admin panel, wish list, coupon codes, digital downloading and auto responders.
Research ratings and reviews
If deciding not to go with developing a new e-commerce shopping cart system from scratch, then research the different hosting or software solutions available. There are many websites that offer reviews and ratings, but beware of their motivations as many just offer generic ratings for individuals to click on their affiliate links.
Another great resource is to go through forums to find real testimonials and receive input from actual users.
Contact references
Most shopping cart solutions offer a list of references for companies using their product. Contact at least three companies to get their input on the software if testimonials were not found online through forums.
Finally make your purchase
Make sure that the merits and demerits of each type of shopping cart is clearly understood and the needs of the company have been identified. It can be costly, time consuming, and inconvenient for customers to later switch shopping carts so it's imperative to get the proper one be installed from the start.
by: Sammy Kirkland
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