Tips To Use Social Media For Niche Internet Marketing

Niche internet marketing is all about researching for and locating small yet highly

motivated groups of people with the same interest and providing for them the help, information and resources that they need and want. Finding these groups is really quite easy with the opportunities available for such research on the internet.

The creation of social media has established a perfect platform in which to locate such groups. The success for such social media platforms as Facebook and Twitter is all based around attracting people with a similar interest/viewpoint/taste/belief etc to join in the group conversation with others who have the same interest. For an online niche information marketer this is very attractive proposition but it has to be acknowledged that there is a specific way to try and convert them from casual interest into a prospect.

People generally go to Facebook and Twitter to chat, pass on information, talk and make comments/view/opinions known. They come together in such defined groups due to their collective interest and wish to interact with others socially. And that is the key point in appreciating and understanding of how to use this media as part of an online niche internet business.

Take as an example that you are on a Facebook page for some interest that you have and you are reading the messages that have been posted and you may even post one yourself. This is social interaction. Would you be ready for, interested in and prepared for a message left that was a blatant "buy this product" message? In the vast majority of cases it is probable that you will not be interested. And this is where so many internet marketers get it wrong in that they interpret a social media platform as a selling opportunity.

What requires being understood and acknowledged is that it is not a selling but a social platform for interaction. They are not commerce sites so do not treat it as a mass market that you can dip in and find lots of willing customers just bursting to buy your product or service. Unfortunately you will be disappointed if that forms an integral part of your internet business plan.

Used correctly and the various social media platforms are a great medium to start a conversation with others in your niche and build a relationship and trust with them, use it as an opportunity to provide tips, information and help but never attempt the cold sell. What you should have is the opportunity for them to sign up to your email list and that is all. And once they have done that, then you can start the conversation with them with the ultimate goal of helping them progress their interests with the assistance of your knowledge, experience and what products and services you can offer to help them do just that.

Once you understand how to use social media for niche internet marketing you can increase the coverage of your internet business and reach groups within your niche that might not be aware of your existence. And once you do interact with such groups, the very nature of the social media platforms can offer the opportunity for them to pass around your content to others people who might be interested, a great method to attract further targeted prospects to your internet business.

by: Michael Tasker

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