Tips To Use The Search Engines Effectively

Internet search sites can search enormous databases of Web pages

, using titles, keywords or text. You can maximize the potential of search engines by learning how they work, and how to use them quickly and effectively.

The challenge is to ask your question the right way, so that you don't end up overwhelmed with too many search results, underwhelmed with too few, or simply unable to locate the material that you need. As with most skills, practice makes perfect!

Before doing a search, it's important to define your topic as completely and succinctly as possible. Write down exactly what information you're looking for, why you're looking for it, and what you're not looking for. This will help you to discover the best keywords for your search.

With the exception of search engines such as AskJeeves.com, which will take questions in the form of actual queries, most work best if you provide them with several keywords. So how do you determine which keywords will work best?

Most users submit 1.5 keywords per search, which is not enough for an effective query - the recommended maximum is 6 to 8 carefully chosen words, preferably nouns and objects. (Search engines consider articles and pronouns clutter.) Avoid verbs, and use modifiers only when they help to define your object more precisely - as in "feta cheese" rather than just "cheese."

Now you have your keywords. How do you enter them into the search engine?

Your most powerful keyword combination is the phrase. Phrases are combinations of two or more words that must be found in the documents you're searching for in the EXACT order shown. You enter a phrase - such as "feta cheese" - into a search engine, within quotation marks.

Some searches provide specific options for phrases, while others don't allow them at all; but most will allow you to enter a phrase in quotation marks. Check the "Help" files of the search engine you're using to be sure what it accepts.

Most search engines are insensitive to case: you can type your queries in uppercase, lowercase, or a mix of cases. If you use lowercase, most engines will match on both upper and lower case; so for general searches, lowercase is the safest form to use.

Not all search engines handle punctuation the same way. When in doubt, consult the "Help" file.

by: Alexi Snider

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