Tips for Developing an Effective Search Campaign for Your Flash Website

Tips for Developing an Effective Search Campaign for Your Flash Website

Search engines look for relevant keywords when their programs, called spiders, read your website in order to index it in their databases. By knowing what search terms are the most effective, you can tailor your content and ads to rank higher on search engine results pages. Think of it this way: effective keywords and search terms plus organic SEO equals more people on your page and more money in your pocket, and isn't that why you used the website builder and started your online business in the first place? Of course, it is. So let's get on to the tips.

Use the Funnel Method

The funnel method starts with a very broad keyword search. You can use Google AdSense, WordStream, or any one of the free keyword research tools available on the Internet. Look at competitors' sites to see what keywords they are using with WordStream's free comparison tool. As you move from a very wide keyword search, you will narrow and refine your search to pinpoint the most effective keywords and search terms you can use on your free Flash website. This funnels your search campaign into selected keywords that you can use.

Create a Keyword Database

To keep our keyword list under control, you might want to create a keyword database. This will enable you to keep track of your keywords and their effectiveness. You can gauge their effectiveness with Google's Analytics. A keyword database will also enable you to create new keyword phrases by using the most popular and effective keywords on your Flash website. Your database will be easy to update and share with any other employees who work on your website. Do not be intimidated by databases; they are just basically places to store information that you can pull up through queries according to the details you want to examine.

Organize your Keywords

Very similar to the process you used in the funnel method, grouping your keywords into a workable tier system will let you identify which keywords carry more weight. First, separate your keywords into general broad terms. Then organize your keywords into groups that branch out from the general group. As you organize them, keep in mind that combining keywords that are very effective will create powerful search terms. For example, if two of your general keywords are cake and decorating, a second tier term could be cake decorating. From there, the third tier might be wedding cake decorating, and the fourth tier might be a localized term such as Springfield, Illinois, wedding cake decorating. You can use these terms on your free Flash website and in you ads.

Track Your Results

Use a spreadsheet or your database to keep your keywords organized. As your Flash website evolves and your focus changes, you can switch the keywords out and keep track of which combinations are the most effective. Keep in mind that once you research and come up with keywords that work, you will need to repeat the process periodically to keep your content fresh and your free Flash website properly optimized. Use Google Analytics to know how effective your keywords are and, if you see a group slipping in rank, you can revamp them and keep them current and relevant.

Keyword Placement

It is important for you to understand how the search engines find keywords on your site. Their spiders, programs that read your Flash website, crawl your pages and look for relevant keywords and links. By placing your most powerful keywords and phrases near the top of your pages, you will make the easier for the spiders to find them. This improves your page ranking and your quality rank. This is the rank search engines use to determine your website's position in their databases.

Another consideration when it comes to the placement of your keywords it to let them fall naturally in your content and ad copy. Forcing them will make your content sound like the only reason it is up on your pages is for page rank. If you write good quality content and ad copy, human visitors and the spiders will recognize your website as one that is worth their while.

Use these tips to develop an effective search campaign and you will see your Flash website rise in the search engine results pages, which will translate into more visitors that find your website and return to it.

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