Tips for First Time Trade Show Exhibitors

Tips for First Time Trade Show Exhibitors

If are planning to market your product at trade shows, you should consider a couple of things carefully. For successful trade show participation, you must first allocate a budget and plan in advance. Planning includes everything from what displays you will use (customized, pop-up, fabric displays, plasma screens), whether you will buy the displays or rent them and the type of promotional giveaways to hand out to prospective customers. Here are some aspects you should consider if you are a first time trade show exhibitor

Research the trade show's history

It is vital that you advertise your product at a trade show that attracts a big crowd. Check if the past attendance of that show has been good and whether vendors who participated in the show in the past have had positive results. Another important thing to determine is whether the show is being held in a location that can easily be reached by car or public transportation. This will give you an idea about how many visitors you can expect.

Select the appealing and professional displays

To advertise your product effectively, you do not need a flashy booth or lavish graphics. The displays, whether they are pop-up or fabric displays, should be able to present your product in an appealing way. Use high quality printers to make professional and attractive graphics. Use appropriate colors and bold signage to make the displays stand out without an over-the-top approach.

Keep sufficient promotional literature at hand

Distribute brochures and handouts discussing your product, company or service to visitors. The promotional literature should get the message across effectively. Prepare the literature in advance and take enough printouts to hand out to trade show attendees.

Promotional giveaways

The objective of promotional giveaways is to enhance brand visibility. Giving away key chains, USB drives or a relevant product is a good form of indirect marketing. A giveaway such as a paperweight or keychain, used by prospective customers in their everyday lives serves as a reminder about your company or product.

Train booth staff

You booth staff should also be trained well to deal with trade show visitors. They should be courteous to visitors and knowledgeable about the product you are advertising to be able to explain it properly to attendees approaching the booth. They should not wait to be approached but try to engage visitors in a discussion about your product. Staff should also be directed not to speak ill of competitor companies/products to visitors.

Pre-show promotions

Promoting your participation at an upcoming trade show to your target audience can ensure that at least some of them will turn up to check out your booth. Send an email to your existing customers as well as prospects, announce your trade show participation on your website too.

First time exhibitors will also do well to attend a few trade shows to get an idea of the latest display trends such as tension fabric displays or customized modular displays. Take down notes and see whether you can incorporate interesting features at your upcoming trade show.

POST COMMENT

Get Your Cheap Eyeglasses Online Instant Decision Loans Online - Avail Small Fiscal Help Quickly People Finder Online Watch Argentina Vs Italy 13th November Rugby Live Online How To Purchase Christmas Reindeer Suit Cosplay Costume Online Online Shopping: Be Safe And Secure HD Video Converter soft online Make Online booking on cheap London hotels Need Good Luck In Australia? Stronger Aussie Dollar Makes Shopping Online From The States A Bigger Bargain! Watch Australia Vs England 13th November Cook Cup Rugby Live Online Instant Online Secured Loans: Financial Remedy To Overcome Major Crisis Looking for the best wholesale unlocked phones online on web The Best Trade Shows Solution- Pop Up Displays