Tips for On Page Optimization

Tips for On Page Optimization

Tips for On Page Optimization

On page optimization is important in search engine optimization. The contrary of on page optimization is off page optimization. On page optimization is more important compare with off page optimization. If you don't optimize the keywords on your site, your site won't be able to rank well on the search engine.

The title of the webpage must be optimized with the targeted keyword. You can use a free keyword suggestion tool to find out a suitable keyword for the title. The best free keyword suggestion tool is the Google Adwords Keywords. Google Adwords Keywords tool allows you to rank the keywords based on the number of competition. To sort the competition of the keywords, you can select Competition from the Sorted by drop down menu. When you have selected Competition, you will find the keywords ranked from the highest competition to the lowest competition. It is best to use low competition keywords because they are easier to rank for. High competition keywords are already being competed by many authoritative websites. It is difficult to rank higher than authoritative site because they have been around for many years. They have a huge amount of visitors who link to them. Most authoritative sites have hundreds and thousands of backlinks so it is difficult to compete with them.

Low competition keywords consist of a long string of words. The more words the keyword has, the easier you can rank for it in the search engine. You should choose keyword with competition lower than 1000 results. The lower the competition the keyword has, the higher the possibility you can rank on the top position. You can purchase a keyword match domain so that you have a higher chance to rank the website.

Your website should have good navigational structure. If your website has good navigational structure, the search engine will like to rank you. You can use the broken link checker to check for broken links in the website. The broken link checker will scan every link on the page. It will also let you know the status of the broken links, for example Error Code 404. You must quickly replace the faulty URL with a working URL so that you won't lose a lot of customers.

You can bold important words in the content. The heading should be wrapped around with the heading tag h1. The subsequent heading should be equipped with h2 tag. Heading tag emphasize the importance of the words. It allows the search engine to confirm the topic of the website.

You can tag the image with alt tag. When you tag the image, the image will rank in the image search engine. The keyword you use to tag the image should be relevant. By tagging the image, people will be able to know what is the image about.

You should update your site regularly. If you keep updating your site with new content, your site will be frequently visited by the search engine spider. Your site will rank higher on the search engine result because the search engine likes fresh content.

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