Tips for Picking Quality Website Content

Tips for Picking Quality Website Content

Tips for Picking Quality Website Content

Want to see a designer cringe? Ask them to start designing your website or email newsletter without content. We cringe because we know that your content is one of the most important elements of your design. The words and images you choose to highlight can make or break your site.

Choose your text and images carefully

Choose your content with care. The images and text you select will help your audience quickly identify both who you are and what you do. Giving your users confidence that they are in the right place will increase the chance of keeping their attention and achieving your website objectives. Here are some key things to remember when piecing together your content:

Know your users

Selecting the content for your site starts with an understanding of who your target users are. You aren't a typical visitor. Ensure you take ample time to properly identify who your users are, why they are visiting and what tasks they want to perform. Once you have an understanding of who your target users are, the content you select will be more relevant.

People scan - so write accordingly

Viewers read differently on the web. Website viewers scan content, constantly in search of a handful of keywords that matter to them. If they don't find what they are looking for in a matter of seconds they are off to the next site. You only have a few seconds to make an impression. Don't just copy the content from your annual report or your old website - rewrite it so your message will get communicated.

Format text properly

Use headings and sub-headings to tease what will be found in content

Lead with important points of information before you lose their interest

Insert keywords in the first few words of headings and bullets

Choose imagery with care

Images should relate to the content (sometimes you need to state the obvious)

Photography of real people smiling at the camera gets lots of attention

Generic stock images are boring and don't grab attention

Images shouldn't look like advertisements - they will be ignored

Size appropriately in a photo editor so they aren't blurry or too large (and slow loading)

Keep it simple - everything can't be the focus

Avoid excessive repetition of elements on the same page

Clean designs help the viewer find what they are looking for

Display data by using simple tables where appropriate

Minimize the number of font types, colours and sizes

Update content frequently

Once your site is up and running your job has just begun. Use your website traffic statistics to see what content is read and what isn't. You should be regularly tweaking keywords and messaging to keep things interesting. Managing the content on your website is an important task. If something doesn't seem to be working or you aren't getting the results you've expected try something different.

POST COMMENT

The Impact Of Website Traffic To Your Website Some Strategies On How You Can Increase Your Website Traffic? How To Use Sites Like Quibids Easy Building Affiliate Websites Here Is What You Ought To Know About Buying Free Website Traffic The Dos and Don'ts of Website Title SEO Atlanta Historical Web sites - Greatest Civil Battle Battlefields and Museums Close Cobb County, Georgia How to Locate the Very best Committed Server Website hosting? How Honest Blogging Will Enhance Your Site Choosing and Applying Promotional Devices Implement Promotional Mugs Apposite Methods of Building Link Popularity Creation A Squidoo Lens To Cross Interchange To Your Web Site