Using negative space in logos isn't something you can exactly teach. it requires vision and creativity which is just something you either have or you don't. However it is something you can explain and show examples of, which is what this article will do. Here are a few tips to creating a negative space logo for those not born with the natural talent to do so.
1. First, you must understand what a negative space design consists of. Negative space is the part of your canvas devoid of elements. It is sometimes referred to as white space, but it doesn't necessarily have to be white if your design is on a dark background.
2. Your negative space element of your design must serve a purpose. A good logo has a message and you don't want your negative space contradicting or distracting from that message.
3. Conceptualization is the key to employing negative space. Unfortunately, this is the part of the design process which is either serendipitous or requires a more abstract mode of thinking.
4. There are a number of design blogs and publications which have featured collections of particularly effective negative space logos from which you might draw some inspiration.
5. Keep these different methods or types of negative space implementation in mind:
Duality:
Placing two symmetrical shapes in close proximity to each other sometimes produces a full image between them in the negative space.
Healthy Additions by Logotivity on Brandstack.com
Cutout:
Removing parts of a familiar shape is a good way to layer elements without adding colors or confusion to your main element.
The Wine Forum by Petr Sulc on Brandstack.com
Font alteration:
Making changes to the consistency of a given font is an instantly recognizable use of negative space.
X-Mas by Houston-we on Brandstack.com
Adding focus:
Drawing attention to elements which already exist in a familiar shape.
Portrait Photos by aseckin on Brandstack.com
Some of the most famous and memorable negative space logos combine these techniques or build on them. Let the gold-standard for negative space design point you in the right direction: