Tips for a Successful Envelope Marketing

Tips for a Successful Envelope Marketing

Tips for a Successful Envelope Marketing

Envelopes are just as important as the materials placed inside them. For marketing purposes, envelopes must be designed to motivate prospective customers to open them. So before you send your mails, carefully plan your envelope marketing strategy.

Your envelopes are very much part of your marketing campaign. Of course they are helpful in storing your sales letters but other than that, they are great promotional tools as well. To give your envelope printing and marketing campaign a much needed push, here are some tips you may want to incorporate into your campaign:

Include the envelopes in the early stages of planning

From the get-go, envelopes should be included in the planning stage. The size and design as well as the copy and message of your envelopes should be considered from the start, not at the tail end of your campaign planning. When you determine the goal of your direct-mail campaign, do not forget that your envelope will serve as the introduction and cover for your marketing message.

State your offer and include a call to action

Your envelopes should clearly indicate your offer. Including a call to action will also be a great idea. Your envelope call to action may simply serve to motivate your recipient to open the envelope and see what's inside. Your offer and call to action should complement each other, urging the recipient to make an urgent decision to avail himself of the offer.

Come up with a great envelope design

Attractive colors work as well as bold headlines. So ensure that your envelopes are printed in full color to make the design details stand out among mails in a clutter. Apart from your company logo, you may also include small imageries. Just make sure they won't make the space look messy.

Test your mailings and develop a tracking system

Envelope style, size, and design are crucial to the success of your campaign. You may consider testing different types of envelopes on a smaller segment of your target market before deciding to launch full-blown campaign. With your tracking system in place, you can determine which envelopes generate the response that you desire.

Follow up with repeat mailings

In sending a follow up sales letter, you can reinforce your brand in the prospect's consciousness. However, you should be careful in sending repeat mails as it might annoy your recipient. Your goal is to remain fresh in the minds of your prospects. Sending mailings that are six weeks apart of each other is good enough.

Envelope marketing can return significant profits to your business, provided that you do it right. Just follow these envelope marketing basics and you will surely reap the benefits. Remember to incorporate envelope printing to your marketing plans, create a good design and test your campaign to ensure that you will only get the best results. Hire the services of a professional printer that specializes in envelope printing to make sure that you will get premium quality full color envelopes to impress your prospects.

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