Tips for manufacturers for selling their products to wholesalers

Tips for manufacturers for selling their products to wholesalers

For someone who is into manufacturing business, selling these products to end users is usually out of question, because managing the distribution and supply can become too much of a hassle. Except for some big manufacturers who can set up their own subsidiaries to manage the distribution and sales departments and secure maximum profits, most manufacturers need to hire some wholesalers and distributors to take care of sales and distribution side of their business. Hooking up with the right distributor or wholesaler will take care of everything related to sales and logistic, while you can focus on the manufacturing related issues like quality control or cost control. However, convincing a distributor or a wholesaler to link up with you is not always easy, especially if you are a new business. Let's see how you can find and convince the distributor or wholesale supplier to sell your products.

Finding the wholesalers or distributors in your targeted market:

Usually there are just a few businesses operating as distributors, even though these businesses are normally working behind the scenes, you can get the contact details of these businesses from chamber of commerce or traders associations or you can also look up in yellow pages. You can also find and get in touch with suppliers at a trade show. Before you start searching, you need to understand the difference between distributors and wholesalers. Distributors operate on much bigger scale than wholesalers and most of the times; it's not required to engage a distributor.

Selling your product to wholesalers or distributors:

As suggested earlier, convincing distributors or wholesalers to carry your product is not always easy, even if you are producing a unique product. No wholesaler or distributor will accommodate a new product just because you are offering a significant markup, especially if you are a new entrant in the field of manufacturing. However, if you have been producing other products that are doing well in the market, it might not be that difficult. If not, you will have to convince these businesses that there's a certain demand in the market for your product. You can also furnish some research report that highlights the demand to support your case. It will help if you already have a marketing campaign running (a distributor is not going to do the marketing for you). If manufacturers follow the above mentioned tips carefully then selling their wholesale products could become a real easy task for them.

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