Tips of Abercrombie & Fitch to Be Survived in Financial Crisis

Economic crisis is a big shuffle. After the shuffle ends, comparatively smaller-scaled and more powerful luxury industry core will remain. The latest survey shows that in order to survive the Depression, brands either adapt the policy of small profits and quick returns or insist on superior quality and brand image, relying on the support of loyal customers and riding out a storm.To Have a Look At the Most Expensive abercrombie and fitch clothing During Autumn

Due to price factors, is more sensitive during the recession, most brands will reduce their tariffs to weather the storm. You May Lose Sight These When Recover and fitch clothing However, there are a few brand of choice became firmly stand, refusing to compromise the precarious political situation. Chanel, Louis Vuitton and Hermes are three representatives of them. Chanel well-known handbag with edge checks is high price but not turn down, its price rises but does not reduce in bad situation. Louis Vuitton has always maintained a steady trend of profit by its superiority in the Asian market, insisting on not discounting, which has created a high-quality image. Herms's high prices hedge it against a large part of risks. Meanwhile, the traditional service of limited customization helps it to save unnecessary upfront investments. Fashion blog Bagsnob.com said: [I believe that true luxury consumers are not subject to the economic crisis, because their income is not likely to be calculated as monthly salary." The wife of Beckham is a good proof who is crazy to buy Birkin bags.Special Tricks to Overthrow the Harm of your fitch clothing

In turn, as middle-class consumers turn to look for inexpensive alternatives, mid-range brands like Coach wins their own spring. In the "W Score" report, Coach won the first place in competitiveness with a score of 92.7. Williams said, "On the basis of displaying the higher priced products, in terms of people's consumption psychology in the period of recession, Coach has launched a number of designs which are of moderate prices. Such a measure is beneficial to the brand. I think the key of the success of this company is to closely follow customer's needs. "

Of course, being in the same markets, even the profitable brands could not avoid the impact of the economic environment. Chanel lay off 200 people at the beginning of this year, Hermes CEO, Patrick Thomas, clearly indicated: [we unshered in a crisis, the whole luxuries industry can not turn a blind eye. Fantasy Hermes to exposure to the crisis outside is impossible." In this case, money must be put in the right place. While reducing the expense, Chanel didn't cut their series such as "Paris - Moscow" Advanced Hand Workshop series and the "Paris - Venice" early spring vacation series. Moreover, the two films reflecting the life of Coco Chanel, "Coco avant Chanel" and "Coco Chanel & Igor Stravinsky" were also released in 2009. Chanel has always maintained a high media exposure. Its acquisition of seven workshops implies high quality of their products to customers.

Brands that pursuing non-discount policy are not only limited to high-end luxury. Outdoor brand Timberland still decides to expand its related high-end line Timberland Boot Co. under such stern situation. This brand depends on loyal customers kept these years. Yet Abercrombie & Fitch pesists in non-discount in peril of losing money. According to a report, net loss of this company reached highly to 26.8 million dollars at one time, and sales volumn in May reduced 23.5 percent comparing to same period of last year. We spent a lot of years to build the brand, and our competitiveness in quality, style and shopping experience, rather than price. "A & F CEO Mike Jeffries said the brand. Gary Williams gave positive comments on the measure of A&F:" Although they are in difficulty, from the perspective of brand image, they are still very competitive."

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Tips of Abercrombie & Fitch to Be Survived in Financial Crisis