Tips on Choosing the Color and Size of Your Custom Brochure

Tips on Choosing the Color and Size of Your Custom Brochure

Marketing brochures are one the most popular method of dispensing information to the public. It is an important tool that you can take advantage for your business. Whether for the purpose of introducing your new business to your target market or providing the consumer with a completer list of your products or services, custom brochure printing can be a valuable part of your marketing campaign. It is also cost-effective and less complicated than other advertising and promotional tools.

Custom brochure printing has several elements that you must consider in order to make your brochure campaign a success. You need to carefully decide on each in order to avoid any costly mistake. For example, before going to the printing press, you must first decide on the color stock, the size and the folds that you want for your brochure.

If you want to invest in custom brochure printing for your business, full color printing is the way to go. Colored brochures are effective in getting customers' attention especially if you are marketing a new product. Producing black and white brochures can only make your readers become uninterested and they will most likely toss your brochure aside, thus failing to see what you have to offer. Using color in your headlines and subheads or including full color graphic images will surely engage any individual and persuade them to continue reading your message. In using color for your fonts, ensure that it contrasts with the brochure's background color. Otherwise, the texts would get lost into the background. To avoid this, remember to use colors that are positioned oppositely on the color wheel.

In deciding on the size of your brochure, it is important to know exactly what size your flat sheet is and the type of fold you want for your brochure. To give you an idea, here are the common brochure sizes and the typical fold used for each.

5.5 x 8.5 - typical for bi-fold brochures.

8.5 x 11 - used for bi-fold, trifold, gate fold, accordion fold, or double parallel fold brochures.

8.5 x 14 - used for bi-fold, trifold, gate fold, accordion fold, double parallel fold or typically for 4-panel roll fold brochures.

11 x17, used for bi-fold, trifold, gate fold, accordion fold, double parallel fold, 4-panel roll fold and map fold type of brochures.

To make sure that you get the size that you need, partner with an online printing company that will let you pick a custom brochure size. With an option to customize, you may opt for any size and fold for your brochure. Determine how many panels you want so you will know the fold type to use.

Take advantage of custom brochure printing to push your company and brand name to success. Just remember that full color printing can add something special to your brochures. Also, determine the appropriate brochure size that will serve your need. With this, you can decide on the folds to use and create brochures that will engage your readers.

For more information and inquiries about the article feel free to visit: Custom Brochure Printing

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