Tips on Monitoring Your Social Media Marketing
Tips on Monitoring Your Social Media Marketing
Spend ten minutes in a day to monitor your social media marketing through the social networking websites.
1. Tweet about your company for about 2 minutes daily
You can monitor real time conversations about your company by using special Twitter tools like twitter search. Use RSS feed to shift the various search results to your Google reader. This can be done easily by clicking on the small RSS orange icon after you complete a search.
2. Go through Google Alerts for about 1.5 minutes
Scan your Google Alerts for your company's name, its products, executives' names or other brand terms used often. To set things up for this scan to become possible, you can enter your search words and select to receive the updates whenever they happen (or maybe once every day). So, when people now post their blogs about your products, you will receive an alert in your inbox. You must give your quickest possible response to them.
3. Your FaceBook statistics for about a minute
For a minute, visit your company's FaceBook page. You can find this when you click on the 'more' button under the main photo on the current page. Go through your fans list and view the fans count. Check once if any new discussion has started.
4. Remain LinkedIn for at least 3 minutes
Look for questions on linked in which are related to your industry type, which you or your company representative can answer. You can again set up an RSS feed for certain broad categories of the questions so that they directly go to your Google reader. When you see any relevant question, you must respond to it quickly and give a link (URL) to your company's website.
5. Check other relevant social networking sites for about 2.5 minutes
You can use Google reader to check your Flickr, Digg, Delicious and other similar websites. You can again set up for an RSS feed. It will direct the search results of your company name and industry to your Google reader. This step is similar to Twitter and Facebook, where again you can centralize your readers' searches.
Now Pay Close Attention --
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