Tips to Promote Your Website and Get Backlinks
Tips to Promote Your Website and Get Backlinks
You have built a website. You have followed all the directions on putting in quality content, keywords and descriptions. But few people are visiting your website. What can you do?
When Google determines what websites come up in a search it looks at the keywords that are entered into the search and at the popularity of your website. One important factor in your Google ranking is the number and quality of backlinks to your website. If a lot of people are linking to your website Google assumes that it must contain useful information.
So you have a problem. No one is finding your site because it ranks too low, so how will anyone know that you have content worth linking to? To increase the popularity of your site, you need to take the time to create some backlinks.
This is a summary of several blog posts that I have done. Visit http://learnthingsweb.blogspot.com/2010/11/promoting-your-website-introduction.html for more detailed information on each method.
Web Directories
There are a lot of web directories on the Internet. Some are free and some require a payment. Web directories can give you a lot of backlinks. But many web directories you find may no longer be active because no one is checking and approving links. Or it can take months to get free links listed.
I find it helpful to go to webmaster forums, where directory owners can advertise their directories. If a directory owner is advertising that means that they are actively checking submissions and looking for new links. I usually get listed quickly in directories that only offer free options.
Forums
There are a huge number of forums devoted to all areas of interest. Join a few that are relevant to your website. For example, if you are a CPA, join a few tax related forums and contribute towebsites like Yahoo! Answers, where people can ask tax related questions. Any links that you place in forums will become backlinks to your website. You can also join a forum that is focused on a group that you belong to, such as wahm.com for Work at Home Mothers.
Article Submission
There are several article submission services available on the Internet (such as articlebase.com). Make use of these. Write useful articles with useful information related to your field
Video Submission
Use the video recording feature on your digital camera tocreate videos for websites like youtube.com and dailymotion.com. Put your website address in the description of each video. Videos submitted to these websites will often get picked up by other websites, so one video may get your several backlinks.
Make sure that your videos are useful and have some relevance to your website. For example, a lawyer could make a video that offers legal information.
Social Networking
Set up accounts with some social networking websites, like Facebook, MySpace, Twitter and Digg.com. Also look for special interest social networking websites, like blackplanet.com for African Americans or care2.com for green living. Business people should look into websites like linkedin.com or ryze.com, which are business-oriented social networking websites.
Blogs
Create your own blog and make regular posts. Try to do at least a couple of posts a month and put your website address at the end of each post. You may get business through your blog as well as links to your website. Free blogs like blogger.com are easy to use. Your posts don't have to be long but they should contain useful content.
Participate in blogs that allow you to add your URL. Find a few active blogs related to your website. For example, if you sell environmental products, find blogs that deal with the environment and make regular comments. Avoid blogs that are controversial or deal with topics like politics or religion, unless these are specifically related to your website.
Document Sharing Websites and Classified Ads
Submit documents to document sharing websites, such as scribd.com and share.zoho.com. Put your website address in each document description, if that is an option, and at the end of each document. Look through the Profile or Account area and see if you can add your website address there.
Free classified ad websites can be helpful if you are offering goods or services. Ads expire, so you should consider submitting an ad regularly. Don't submit too often or you may be penalized for spamming. Ads are a good way to get links to your site even if you don't get any business from them.
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