Tips to Save Millions of Dollars in Advertising Expense

If one piece of advice for everyone about SEO and information architecture

, it's this: bring in a search usability specialist early in the design, redesign, or early prototype stages. Likewise, if one wants to purchase a new CMS for site, bring in an SEO professional to evaluate them. A search usability analysis can save organization thousands, or even millions, of dollars in advertising expenses.

Tips to Save Millions of Dollars in Advertising Expense

By: Priyanka Gupta

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