Tips to give the customer the impression that your product is very valuable

Tips to give the customer the impression that your product is very valuable

Good writing is only one part of producing copy that converts well. It requires you to understand the needs of your readers so they can be persuaded that your product can solve a problem for them. We will look at some proven copywriting techniques to help you do this.

The most important part of your copy is your headline. Without a headline that works, the rest of the copy would not serve any purpose. Browsing is being done very quickly, as internet users are going from page to page at a fast pace. Your sales letter should have a catchy heading to stop the user. How do you know if you have a quality headline? By testing different headlines and rotating them, you see which one converts better. When you're creating your headlines, there aren't any definitive rules.

If you are able to grab their attention and get them to read your sales copy, you've won. In fact, there have been instances where copywriters have used absurd headlines, yet received outstanding responses. The real goal is not in what exactly you write as a headline but rather how you write it. Think outside the square and look for ways to really set your copy apart from your competition. There are many reasons why your headline would work or wouldn't work but it is definitely one of the strongest elements. And yes, don't make it too long, not more than 17 words.

It's also essential to test your copy at all times. The more elements of your copy that you test, whether it's the color of your text, the headline or the way you end it, the better your results will be. Try changing various parts of your copy and see what effect this has on your conversions. By making a few changes in your copy you will often see surprisingly significant results. For this reason, split testing copy is something done by professional copywriters. By split testing two copies against each other, you'll be able to find one that gives you more optimized results.

An important thing to remember when testing your copy is to do it in parts. You have to test each part of the copy, such as the headlines and the various paragraphs part by part. You want to know how every element in your copy is performing, so you have to test everything. Of course, your copy has to be written with a specific audience in mind if it going to work for you. If you keep testing your copy, you'll know if it's hitting the mark.

There's always been a debate about whether short copy is better than long copy or vice versa. The decision for either a long or short copy is up to you but studies have shown that a long copy gets better results. The need for all the information on a product before buying is what makes a long copy better. But you can give away a short version of your copy for all those people who won't want to go through the whole thing.

Copywriting may look hard to do, but it's not once you get the hang of it.

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