Tissot Watches
Founded by Charles Felician Tissot and his son Charles-Emile in the homey town of Le Locle
, Switzerland, in the Jura Mountains over 150 years ago, the Tissot watch-making company in 1853, and the Swiss company has been pioneering classier and more advanced watches for men and women alike ever since. Tissot became a recognized member of the esteemed Swiss Swatch Group Ltd. in 1983, the world's largest producer and distributor of watches.
Their exquisite and classy watch design, and their many styles and looks have earned them respect across the international market. Tissot now has a presence in over 150 countries worldwide, and on every continent, following a business philosophy as old as the Tissot company itself: they strive to carry their products all over the globe. In 1958, the founder's son Charles-Emile left his home in Switzerland and successfully sold his father's watches across the vast and influential Russian empire. They have been at the cutting-edge of fashion for decades, found often on the wrists and in the pockets of celebrities everywhere.
The Tissot watch-making company has made a name for themselves as the forerunners of new watch-making technology, avante-gard materials, and nouveau style. Tissot was the first company to provide two time zones in a pocket watch, a feature often taken for granted now, and they were the first to produce watches made of non-metallic materials including plastic, rock, mother of pearl, and wood. Lately, the Swiss watchmakers have gathered considerable public and media attention for their "T-Touch" watches that use small touch-sensitive sapphire screens though include an array of useful tools. The "T-Touch" watches provide wearers with barometers, thermometers, and compasses, and more. Tissot's "T-Touch" watches have been featured in a number of recent movies, including the latest "Tomb Raider" instalment, and the action-romance, "Mr. & Mrs. Smith," the Alfred Hitchcock film "The Rear Window," and in magazines like Esquire, GQ, Maxim, Allure, and others.
Many celebrities and leaders worldwide for the last century and a half, including Elvis Presley and Nelson Mandela, have worn their watches. They are a respected and recognized watch-making company that has never let go of its roots as a Swiss company. Ambassadors of the Tissot Company today include Danica Patrick, the first woman to win and IndyCar race, Nicky Hayden, Steven Stamkos, Deepika Padukone, and Michael Owen, among others. They all proudly show their Tissot watches as the reliable and affordable instruments they are.
Tissot's creative, innovative, and sometimes eccentric design team delivers a wide range of classic and high-tech products with advanced functionalities that many other brands do not provide. With attractively priced timepieces, and an excellent commitment to quality, reliability, and customer service, Tissot is a world-renowned for their excellent products. Due to the precision and reliability of their products, they have been declared the official timekeepers of many world sports championships such as cycling, ice hockey, motorcycling, and fencing, and others. They have also sponsored several Formula One teams. Tissot has collaborated with NASCAR, FIBA, and MotoGP, along with many other professional sporting leagues to provide accurate timekeeping to ensure fair and certain results.
To own a Tissot watch is to own an item of precision, beauty, reliability, and good taste. Treat yourself to Tissot, the innovators by tradition.
by: Peter Farrar
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