Title Tags - Local Search Engine Optimisation

Title Tags - Local Search Engine Optimisation

Firstly, for those who are unsure of what exactly a title tag is, look up from this article to the very top of your browser and you'll see a heading next to your browser's logo. That's what is known as a Title Tag and it is important in SEO terms as it is one of the first things Google crawls when visiting your website and uses to judge what the subject of your page's content is about. Using these tags effectively can greatly improve your visibility in the search engines.

Now, when it comes to local search engine optimisation, the Title Tag needs to contain a local keyword, what that keyword is will depend on a number of things:

* The popular search terms in your market - use a keyword research tool to find out if using one local town over another is likely to bring you more traffic

* Where your business is located - your title should match with your contact us page and any online listings

* The length of your keywords - sometimes it can be difficult to fit your primary keyword as well as a local keyword, careful consideration should be given to the combination that will yield the greatest traffic

Structuring your Title Tag

You only have 65-70 characters, but how should you go about structuring it?

The best way to structure your Title tag would be as below:

* Primary Keyword | Secondary Keyword (Local Keyword)

* Or if you're struggling for space then,

* Primary Keyword | (Local Keyword)

* So if you're a cake maker and your primary keyword is wedding cakes and you are based in Cardiff, then your Title Tag might look something like this: Wedding Cakes | Cake Maker in Cardiff, South Wales

Gaining that Competitive Advantage

Correct use of SEO in local markets can have fantastic results, unlike national campaigns, local campaigns can see you competing with businesses that haven't even given SEO a thought. Correct use of your online presence can yield greater results and, in tougher times, can make the difference between being in business and not. Unlike larger, national competitors, local competitors are less likely to take advantage of SEO services to create a competitive advantage. Many still rely on traditional advertising such as directories, media ads and classifieds. Focusing on and investing in your online presence will provide you with a competitive advantage that will see your queries and sales grow substantially.

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