To Buy Or Not To Buy Sony
Will the company be successful in beating Apple and Samsung in its home ground
? Possibly yes. Overseas markets have been coldhearted to Sony products because of probably their inflating prices on the back of strong yen. The latest Xperia GX and Xperia SX are said to have enough lures for customers to buy Sony.
Sony Mobile Communications, a subsidiary of Tokyo-based Sony Corporation, has rolled out Xperia GX and Xperia SX particularly for Japanese market this summer to induce customers having a score of choices of smartphones to buy Sony.
Besides, iPhone and Samsung Galaxy SIII succeeded in dominating half of global smartphone market leaving competitors in tough struggle of grabbing remaining market share.
Xperia SX weighs only 95 grams, clinching the position of the worlds lightest LTE smartphone. The stylish phone features 3.7-inch Reality Display with mobile Bravia engine. The company claims dual core processor (1.5GHz) of Xperia SX revs up processing speed and performance. It also possesses 8GB storage and 8MP camera. Infrared port data exchange, mobile wallet, and TV are some of the Japan-specific SX.
Xperia GX comprises of 4.6 Reality Display with Bravia engine, 1.5GHz dual core processor, 16GB storage, 13MP camera to capture 3D images, and HD video recording.
A high quality VPT surround sound, clear bass, clear stereo and manual equalizer add to the enjoyment of playing, searching and recommending music.
With 8MP or 13MP camera, high resolution images and videos can be captured. On new models, storage, retrieval, play, and sharing on online networking sites are new experience. Browsing of movies and searching of information on intelligent database are newfound functions.
The latest Xperia GX and Xperia SX are launched on Ice Cream Sandwich (ICS)Android 4.0and have enough lures for customers to buy Sony. However, the experiment of ICS on Xperia Play has proved unsuccessful due to conflict during the playing of game. Up-and-coming Win 8 is poised to become new sensation among all contemporary operating systems.
The prices of new Xperia family members are expected to be attractive globally. Smartphone market is dominated by Apple and Samsung and only good price with quality features can exert a pull on mobile fans. Sony has no other choice than to be price competitive in international market to regain its past glory.
Customers are expected to be tempted to buy Xperia GX and SX because of especially three new media applications in the new versions including walkman, album, and movies.
Sony deals can prove effective in attracting customers since they carry special cut on original prices. Online channels are rich source of discounts and deals.
It is beyond a question if Xperias latest breeds would hold price-cut. A Sony discount may be available on the existing model of e.g. Xperia P and Xperia U. But, discounts can rarely be attached to up-to-the-minute Sony offers.
Sony has pinned much hopes on tablet and smartphone to turn its annual loss into profit. The company registered annual loss of 457 billion yen ($5.7 billion) for its fiscal year ended on March 2012. It is expected to ring up 30 billion yen ($375 million) in profits this year on the growing interest of customers for smartphones and pc tablets.
by: Tariq Saeedi
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