To see how the British BBC reported in 2004 Athens Olympics-BBC, broadcast the Olympic Games - Broadcasting industry

In the 2004 Athens Olympics breaking news reports

, give full play to television digital interactive reporting features and advantages of opportunity across the country to vigorously expand the digital dissemination of ideas, to step up the digital transmission pace of new technology completely changed the traditional news way, the audience exciting watching the Olympic program was a new experience. As can be seen from the number of interactive television and Internet is the future direction of development of new media. Although BBC news value in the choice and we are very different, but the big news to promote the use of digital methods and means of new technology, the TV media in China for 2008 Beijing Olympic Games "News War" in the drawing, digital media forms of communication to the audience and the impact of the Enlightenment we have many. 2004 August 13 to 27, the 28th Olympic Games held in Athens, Greece. For the media world, this Olympic Games is not only the physical ability to contest the event spread, it is national media, a great overall strength test. For the British media, the "sport" in the normal days the media is the main "highlights" and "selling point", even though several high profile national British newspapers such as the High newspaper has employed the body the stops during the Olympic Games sold out of the time the newspaper had earlier than usual, but with significantly different previous Olympic Games, they reported no obvious characteristics, propagation effects are not satisfactory and the contrast of a digital technology represented by the rise of new media. From the British media on the 2004 Athens Olympic Games panoramic view of the report can be seen: there has always been the newspaper tradition, but also to "read what was reported to know what kind of person," said a Briton, also in the new century for the first time at the Olympic Games, to look more toward the new media?? digital interactive technology, this is coincidence? Or historical inevitability? Digital media brings to the audience is to extend the line change? Or mode of transmission of the change? These changes to be held in Beijing 2008 Olympic Games "News War" and what impact? Media in our country, what insights there? This paper will discuss some of these issues. One, the impact of digital technology on the BBC and the BBC digital road

If the new president with the BBC to summarize the impact of digital technology on the BBC, was all too accurate enough. He believes that digital technology is the BBC since its inception in 1922, one of the biggest events, biggest change. It broke the program, columns, radio, television, Internet, domestic and international boundaries. In accordance with the BBC's program, the new process will be all digital, so that good programs to record a tape speed of 50Mb per second to the high-performance Silicon Graphics hardware storage devices to transfer data, a number of TV manufacturers to avoid using tape and have begun the digital recording program. BBC chairman Michael believes that "most urgent task is not to further expansion, but faced with the enormous challenge of Digital UK, which will help BBC to achieve its vision of universality." 2004 after the Athens Olympic Games, BBC took the opportunity to greatly expand the nationwide digital dissemination of ideas, to step up the pace of digital communication, new technology completely changed the way the traditional news, the audience watching the Olympic program has been wonderful new experience . Interactive Olympics BBC reported that national satellite television to 8.9 million viewers. 2, BBC's Olympic digital communication strategy Is undeniable that, in this major sporting events and major sports coverage in the world of online media has played a tremendous impact, has largely changed the way people access information and to read manner. First of all, from the BBC website features its own resources, and other online media world, a large a group as it is created relying on traditional media BBC website. BBC experience the site fully operational Note: original intention is to build a new publicity in the form of the mother, but later came to the media site's influence in some areas over the home media.

To see how the British BBC reported in 2004 Athens Olympics-BBC, broadcast the Olympic Games - Broadcasting industry

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