Today, the development direction of mobile multimedia is the trend - film, video, Internet - Broadca

Today, the development direction of mobile multimedia is the trend - film

, video, Internet - Broadca

"Typhoon 'Morakot' yesterday afternoon, landing in Fujian, Shanghai stormy early hours ... ..." at the peak of the train line Monday morning, the forest? In the crowd out of relief after a small space, pulled out his cellphone and began to read "Morning News" issued today, the first news. Since the mobile phone subscribers a year ago, the report, forest? Has rarely pick up smelling a free Metro newspaper. In today's Shanghai, as the forest? That no newspapers, television, Internet, mobile phones only to keep pace yourself and the world's people, at least has more than 1.3 million.

Latest statistics show that in June of this year, Shanghai Mobile's entire network of mobile phones reported as 1.326 million paying subscribers. 1326000 What a concept? In today's Shanghai, not a print media have more than one million paying subscribers, the number of mobile phone coverage newspapers can be seen. In 2006, the United Liberation Daily, Shanghai Mobile has Wenhui Xinmin United Press Group and the Group launched the "I-NEWS Mobile Newspaper" and "News365-Shanghai Mobile Media . "Which" News365 "they were 4 segments of the mobile multimedia reporting of news, finance, sports and entertainment, users in Shanghai has become the largest and richest multimedia newspapers.

In Shanghai Mobile, mobile phone newspapers, mobile music, Mobile TV Is the top three value-added services for mobile multimedia "star" products. When the phone is reported as thousands of subway commuters to understand the world the pace of change in the time window, cell phone music directly replace CD , A young family Philharmonic latest, most stylish music channels. Olympic Games on August 8 last year, opening day, when Liu Huan and Sarah? Brightman sing in the Bird's Nest Beijing Olympics theme song, the more than 1300 million mobile users in Shanghai the first time a wireless music gateway, an exclusive Olympic theme song station services wireless music experience. Day, 21:02, "You and me," the melody sounded in the nest; 21:07, Shanghai Mobile's RBT platform already do a good job, "I and you" six different versions of the release of all the preparations for ring tones; evening 0:00, "I and you" has been downloaded 3,500 times ... ...

Said the success of mobile music with the Olympic Games to promote, can not but mention mobile phone TV services, as well as under construction in China Mobile Video Base. In recent years, has been settled in advance of the video base in Pudong Jinqiao ongoing and deepening of the high-end media Cooperation , Now has, and CCTV, CNR, Shanghai Media, China Radio International, the State Council to carry out the contents of Internet news center cooperation, and has on the Beijing Olympics, previous two sessions, anti-snow disaster, flying Shenzhou 7? 22 Whole Foods and other kinds of events to carry out wireless video coverage. The future, video base will focus on development and construction of mobile video products and operations support, and commitment for the entire network 470 million China Mobile users with mobile video products and services related to the duties of class, for the whole network by 2010 more than 10 million subscribers. At the same time, according to China Mobile and Shanghai Municipal Government, the cooperation framework agreement, the video base will bring together authoritative national media quality video resources, and a national wireless video New Media Industrial Base, which will greatly promote the Shanghai Creative, media and animation industry development; build software, terminal, application integration of information technology alliance to create a new wireless handheld terminal industry chain.

"Now each user clicks to watch the Chinese mobile phone video, video content services they receive are from the Pudong provided the base." Shanghai Mobile data services, said Wang Hua, general manager. In April of this year, Shanghai Mobile eliminated the flow of mobile video users watch costs, fees and charges directly on the content. Such as 2 dollars to watch a video, users only need to pay 2 yuan for the content of pricing without having to pay to generate traffic. At present, China Mobile, the exclusive mobile TV to support client's phone has more than 150 models, covering all network users. Mobile video content provided above in addition to 50,000 hours of Film Outside of the traditional program, the Shanghai level video content base also made some new attempt. Wang Hua said, moving now and the film distribution sector, will take to get hot a large piece of mobile phone utilities for users on demand, a good response, especially in a period of time before the "Transformers 2." At the same time, mobile are also being contacted and a number of film and television production company, see if you can not have the opportunity to those broadcast in the television broadcast TV series on your mobile phone, which will be attractive to users.

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