Top 10 Things You Should Look For When Purchasing Internet Debt Settlement Leads

As a debt settlement professional, what should you look for when purchasing Internet Debt Settlement Leads

? Well, heres the top 10:

1. Distribution Whats the use of real-time leads if your provider gets them right away, but YOU dont! Today, top-of-the-line lead distribution software allows leads to be pushed to you moments after your client clicks submit in the online form. To speak to clients while theyre still online does wonders for your conversion ratio. But this software is not cheap, and not all lead providers use it, so make sure they are, and that you get your real-time leads in REAL-TIME.

2. Return policies Many lead providers these days offer two prices, one with return policies, and one without. This is normal, and you should be made aware of the differences between them. However, if your lead provider has NO return policy, that is a huge red flag. Return policies are simply guarantees on lead quality, and if your provider cant even do that, theyre probably not looking to stick around long enough to hear complaints.

3. Lead samples (not to be confused with FREE leads) Most generation companies provide lead samples with no problem. Should you encounter one who questions your desire to view a sample, or convinces you its not necessary, look elsewhere. The important thing here is to see what data fields are provided, and which of them are covered under the return policy. If you dont ask, dont expect to be told-- and dont expect to be satisfied.

4. Verified Leads BUY THEM! Un-verified leads are VERY DIFFERENT from the title (mortgage) leads of old-- where if they had a pulse, they were qualified! Debt settlement marketing should be TARGETED because not everyone fits in the bucket. Converting un-verified leads is like shooting a bird out of the sky blindfolded-- its impossible. Dont make it harder on yourself, and make sure youre getting verified leads to ensure your leads name, number, debt amount, and desire are validated. Without it, youd be better off dialing out of a phone book-- where at least the names and numbers match.

5. Low price, Low quality These days, debt settlement companies CANNOT afford to waste time, money and morale on low price, low quality leads! Clients dont put up with 8 calls a day anymore-- and thats what you get with low priced leads (leads must be resold again and again to make a profit). And with such low conversion ratios, youll probably make it up with MORE leads, right? Well, more leads -> more lead management -> more administrative/opportunity costs. Think of it this way, pay/work management more, or pay/work them less and purchase better leads which can lead to a self-governing, driven sales force. If your provider tries to blast you cheap leads (less than 2% conversion rate), be wary. You get what you pay for. Ive seen plenty of good salespeople quit over bad management decisions, and low price, low quality leads is one such error.

6. Are they lead brokering? If your provider is not straight with you about whether they generate their own leads or broker them, give them the boot. Its a simple question, and the only reason they wouldnt want to answer is if theyre a broker and theyre not exactly giving you exclusive leads (they purchased a previously sold lead and exclusively sold it to you). Get what you pay for. If you paid extra for exclusive, demand exclusive by making sure your provider is the SOURCE of the leads, not a broker.

7. Know your budget If you approach a big wig lead company and request 10 leads a week, dont expect them to fall head over heels for you. Leads these days move at about 40/day for even the smallest companies. Although there are many shops out there who deal with much less, which is fine, dont expect a foot rub from your provider if you dont fill a tall order. Be ready for minimum order requirements, but at least work with a company that allows distribution over a few days if you cant handle them all at once. So before you call, know your budget.

8. Call your leads! Some lead sources may say one or two attempts are enough to contact any lead. This is not true! If you dont believe me, will you believe data from 20 million leads? Leads360, which has handled 20 million leads, recently did a study on call frequency. According to the results, you should make 6 attempts per lead to reach the optimum contact rate of 93%. Whats more, would you believe that making two calls, versus just one, increases probability of contact by 87%? What if that same study revealed over 30% of companies only made one call! Ridiculous! Dont be like them and call your leads!

9. Set up fees This is just a slap in the face! Thankfully, very few providers do this, which is why this is so far down the list. But if you have to pay to browse leads, youre in the wrong place. Find someone who will be honest about their leads, so you can make an informed decision on what direction you want to take your marketing.

10. Reselling Exclusive Leads Now this is the worst, just because it is so simple to avoid. If you pay a premium for exclusive leads, you should get what you pay for. Semi-exclusive leads are about half the price, and if you ever catch your Provider reselling what-you-thought-to-be exclusive leads, dont listen to excuses. Find a new lead source.

At eJAM, we make sure your needs are handled! With cutting-edge distribution software, innovative lead sourcing, advanced Re-Verifi validation process, and a no-brainer return policy, we give you the best service around! We generate our own leads to maintain maximum quality and service! Give us a call today to find out how we can enhance your marketing strategies!

by: eJAMleads

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