Top 10 Tips to Create Good Landing Page
Top 10 Tips to Create Good Landing Page
Top 10 Tips to Create Good Landing Page
To get your visitors and users do what you would like them to do, be it subscribing to a blog or a newsletter or signing up for a free ebook or making an online purchase, you must have your landing page optimized. Here are some tips:
1 The Title The Key for engagement
The title of the page must be ensured to match the Pay per Click (PPC) ad or link from where you got your visitors. Since the text directs the visitors to the flow of the process, they will stay engaged.
2. The Second Person, the right person
It is important to address your visitors as the second person to develop that user-centric feel of the online advertising. This is where exactly your benefits come from so use the same tone in promoting your services and products as well as in explaining the benefits to the visitors.
3. Call to actions
It is a good practice to introduce at least two call-to-action-phrases on every page while keeping the users engaged with graphics, links and good content.
4. Motivate and inspire using your landing page
There is no hard and fast rule as far as the landing page can go. Create a page with interesting content that keeps the readers interested enough till they reach the bottom of the page. If your goal is to advertise a product or service, long landing pages works better. Sign-ups, subscriptions and offers do best with sorter copies.
5. Landing pages that look the part
Create a landing page that is clear, precise and has a catchy relevant title to attract visitors and reflect a well-defined advertising goal. Direct the visitors to the point of what you want to deliver with the first two seconds and avoid adding content about other services and advantages in the middle of the page.
6. The business end point
A landing page must have content which is clear in its wording and not a play of words and puns. Remember that it is intended to advertise a business and not your creativity and writing expertise.
7. Organize Your Content
Organize your content using bullets and short paragraphs and start with the most important details at the beginning to help the users find what they are looking for a lot easier.
8. The beginning and the end
Users most usually read first the beginning and the end of your page before getting into the middle content. Now you're sure where to place content and garner more attention.
9. Keep it short
Make the first paragraph short, not more that a line or two. Then, you can start increasing the length in the following paragraphs gradually.
10.What's your plan?
Before designing the page, have a plan first. Make a draft of where you would want to plave your page elements and navigation buttoms.
As long as you keep in mind the above tips, writing effective landing page that works well would be an easy process for you.
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