Top 2 B2b Search Engine Marketing Overlooked Ways To Increase Traffic & Sales

Search engine optimization comprises so many factors that it's easy to overlook things

. As the field is constantly evolving, many online marketers pay so much attention to the more complicated nuances that they overlook basic things that drive traffic and increase sales. Following are two.

Update/Input Your Meta Tags

While a lot of B2B search engine marketing experts squabble over how important meta tags are in today's SEO efforts, the fact is, they provide pertinent information to search engines about what a given page is all about.

Remember, search engines are just robots; the only way they know what a page is all about is if you tell them. Meta tags do this. And while it's not glamorous, sexy or as touted as other SEO factors, meta data is one of the ways search engines find and categorize pages on the net.

If optimizing your meta tags only drives 1%, 3% or 5% more traffic, wouldn't you consider it a worthwhile effort?

Especially as once they're done, they're done; it's not like you have to continuously update them.

Make Effective Use of Your Home Page

A lot of B2B search marketing experts don't make proper use of the home page. It's understandable, as many want to keep a clean design and usher prospects on to the meat of the site.

This can be a mistake. Take the time to at least tell prospects at least what your business is all about. To do this and meet your goal of keeping a slick, clean home page, think of this page as your "10 second elevator pitch" speech. And, be sure to use traffic-pulling keywords in the copy.

B2B Search Engine Marketing Home Page Design Tip

Stay away from anything that slows the page down and/or will make prospects want to click away (eg, flash, animation, etc.). Remember, when most web users are surfing they are looking for information.

They don't care about your flash show or the cool graphics (that take forever to load). They want the info they're looking for and they want it fast. And, not for nothing, one of the factors that Google uses to ranks sites is load time. Slower loading sites don't rank as well as those with fast load times.

B2B Search Marketing: Evergreen Advice for Every Online Marketer

Remember, while the basics of B2B search engine marketing may be boring, they are the very things you need to pay attention to consistently to keep traffic and sales flowing in.

by: Kelly Larsen

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